Stray Kids

About Stray Kids

Stray Kids is the official YouTube channel for the South Korean music group Stray Kids, with 23.8 million subscribers and over 11.4 billion total views across 2,052 published videos. The channel operates as the primary digital distribution platform for the group's music content, including music videos, performance clips, and behind-the-scenes material. As a K-pop act with a global fanbase, the channel reflects the scale typical of major music labels' artist channels on YouTube. The creator profile is classified in the high audience tier, reflecting the subscriber count and cumulative engagement metrics. The channel's content strategy centers on music releases and related visual media, positioning it within the broader music category on YouTube alongside comparable official artist channels.

Stray Kids's estimated sponsorship rates

Stray Kids' estimated sponsorship rates for integrated YouTube video placements range from $22,277 (low estimate) to $55,692 (high estimate), with a typical rate of $37,128. These figures are derived algorithmically based on subscriber count, niche CPM benchmarks for music content, and YouTube platform multipliers. The rate positioning reflects the channel's 23.8 million subscriber base, which places it among the largest music channels globally. Comparable peers—1theK (25.1 million subscribers), Think Music India (22.4 million subscribers), and Sony Music South (21.4 million subscribers)—operate in similar subscriber ranges, though actual rates vary based on audience geography, engagement patterns, and content format. Music category CPM rates are typically lower than technology, finance, or lifestyle verticals, which moderates the absolute dollar range despite the large subscriber count. Rates for music channels are further influenced by audience composition and regional viewing patterns. Prospective brand partners should note that these are algorithmic estimates; actual negotiated rates depend on campaign scope, exclusivity terms, and audience demographics.

Who should partner with Stray Kids?

Stray Kids' audience comprises 23.8 million YouTube subscribers, making it one of the largest music channels on the platform. The channel's primary appeal is to K-pop fans, with content distributed in Korean and targeted toward both domestic and international audiences. The high subscriber tier and cumulative 11.4 billion views indicate sustained audience engagement across music videos and related content. Brands seeking to reach music fans, particularly those interested in K-pop and East Asian entertainment, represent the primary commercial opportunity. Relevant brand categories include music streaming platforms, entertainment merchandise retailers, consumer electronics companies targeting younger demographics, fashion and apparel brands, and lifestyle products aligned with music culture. The channel's scale positions it alongside major music industry players like 1theK and Sony Music South, though audience composition differs based on the specific artist roster and content strategy. International reach is evident from the global subscriber base, though the primary language is Korean. Sponsorship opportunities on this channel appeal to brands with products or services targeting music enthusiasts and entertainment-focused consumers.

Stray Kids's growth and performance

Stray Kids' subscriber count was tracked at 23.8 million on May 11, 2026, with no change recorded over the one-day observation window. This single snapshot provides insufficient data to characterize growth trends, acceleration, or seasonal patterns. Historical view-count data for the last 30 days is not yet available in the tracking database. A longer observation period is required to establish meaningful growth metrics and project future subscriber trajectory.

How our pricing estimate works for Stray Kids

The estimated sponsorship rates are calculated algorithmically using a formula that multiplies subscriber count by niche-specific CPM (cost per thousand impressions) benchmarks, adjusted for platform and content format multipliers. For YouTube music content, the algorithm applies category-specific CPM rates and engagement-based modifiers. The estimate is labeled as metric-based, meaning it relies on publicly available channel metrics rather than direct brand deal data; zero community data points (actual reported sponsorship deals) were available to calibrate this estimate. Rates reflect typical integrated video placements and may vary significantly based on audience geography, engagement rates, exclusivity requirements, and campaign duration. For a detailed explanation of the calculation methodology, see the /methodology page.