Star Wars

About Star Wars

Star Wars is the official YouTube channel for Lucasfilm's Star Wars franchise, operated by The Walt Disney Company. The channel serves as a central hub for Star Wars video content, including theatrical trailers, behind-the-scenes featurettes, original series, breaking news, and character deep-dives. With 4,280,000 subscribers and 1,740,611,126 total views across 2,564 published videos, the channel represents one of the largest entertainment properties on the platform.

The channel's content strategy emphasizes both promotional material tied to theatrical and streaming releases—such as the May 2026 Mandalorian and Grogu film—and original long-form series exclusive to the platform. The bio explicitly directs viewers to Disney+ for streaming access to Star Wars films and series, positioning the YouTube channel as both a content destination and a funnel for Disney's subscription service.

Lucasfilm's stated mission, as reflected in the channel description, centers on storytelling, character development, and fan engagement across a global audience, with emphasis on inclusive and safe community practices. The channel operates as a brand account rather than an individual creator channel, reflecting the institutional nature of major studio entertainment properties on YouTube.

Star Wars's estimated sponsorship rates

Star Wars commands an estimated typical integrated video rate of $6,163, with a range from $3,698 (low estimate) to $9,245 (high estimate) for a single YouTube video integration. This rate positioning reflects the channel's high audience tier classification and aligns with peer entertainment properties of similar scale.

The rate estimate is calibrated to the channel's 4,280,000 subscriber base and the entertainment niche's typical CPM structure, adjusted for YouTube's format and platform multipliers. Peer channels in the same entertainment category—including Paramount Pictures (4,320,000 subs), GMMTV RECORDS (4,410,000 subs), and Zee Studios (4,470,000 subs)—operate at comparable subscriber counts, suggesting rate parity within this tier.

Star Wars' rate is driven primarily by audience size rather than niche CPM premium; entertainment content on YouTube typically commands moderate CPMs relative to finance or technology verticals. However, the franchise's global recognition and the institutional backing of Disney elevate perceived brand-safety value for advertisers. The wide spread between low and high estimates ($5,547 range) reflects uncertainty in engagement metrics; we do not yet have 30-day average view-count data, which would refine the typical rate estimate. Rates for brand partnerships, sponsorships, or exclusive content deals would likely exceed these algorithmic estimates.

Who should partner with Star Wars?

Star Wars reaches 4,280,000 YouTube subscribers with a cumulative view history of 1,740,611,126 views, indicating an average of approximately 679 views per published video across the channel's 2,564-video catalog. The audience composition skews toward entertainment and media consumers with interest in science-fiction franchises, character-driven narratives, and studio-produced content.

Brand categories most aligned with this audience include film studios and streaming platforms (Disney+, theatrical distributors), consumer electronics and home entertainment hardware, merchandise and collectibles retailers, apparel and fashion brands with licensed Star Wars products, and entertainment-adjacent services such as gaming platforms and theme-park operators. The institutional nature of the channel means audience data reflects aggregate Star Wars fandom rather than a single creator's personal following.

Peer channels such as Paramount Pictures (4,320,000 subs) and Zee Studios (4,470,000 subs) serve comparable entertainment audiences, though Star Wars' specific positioning within science-fiction and the broader Disney ecosystem creates distinct advertiser appeal. The channel's explicit cross-promotion of Disney+ suggests that audience retention and conversion to subscription services represent key performance metrics alongside traditional view-based engagement. Geographic data indicates a US-based channel operation, though the bio references a global fanbase.

Star Wars's growth and performance

We have only a single snapshot of subscriber data, recorded on May 11, 2026, at 4,280,000 subscribers. The span between first tracking and latest snapshot is 1 day with zero net subscriber change. This insufficient historical window prevents meaningful growth-rate analysis or trend identification. To establish reliable growth metrics, we require a minimum of 30–90 days of snapshot data. We will update this section as additional tracking history becomes available.

How our pricing estimate works for Star Wars

The rate estimate is algorithmic, derived from the channel's subscriber count (4,280,000), the entertainment niche's typical CPM, and YouTube video-integration format multipliers. The calculation does not rely on disclosed pricing or community-reported rates; instead, it applies a standardized model calibrated across thousands of creators. This estimate carries a calibration note of zero community data points, meaning no independent rate reports from brand partnerships have been collected to validate or adjust the model for this specific channel. For a detailed explanation of the CPM assumptions, niche multipliers, and platform adjustments, see the /methodology page. Rates for non-integrated sponsorships, affiliate arrangements, or exclusive content licensing may differ substantially from this estimate.