Speed Records

About Speed Records

Speed Records is a Punjabi music record label and content distributor operating at scale on YouTube, with 48.4 million subscribers and over 36.3 billion total views accumulated across 13,223 published videos. Based in India, the label positions itself as the largest Punjabi music record label globally, curating and distributing music that represents Punjabi cultural identity through what the channel describes as rhythmic compositions paired with regional vocal talent.

The channel functions as a catalog and discovery platform for Punjabi-language music, aggregating releases from multiple artists under a unified label brand. This model—combining original production, artist roster management, and catalog curation—is common among major music labels operating on YouTube, where the platform serves as both a distribution channel and a primary revenue source through advertising and licensing.

Speed Records maintains a presence across multiple social platforms including Facebook, Twitter, Instagram, and Snapchat, reflecting a multi-channel distribution strategy typical of established music labels. The channel's scale and subscriber base place it among the largest music-focused YouTube channels globally, competing directly with other major label channels and regional music distributors.

Speed Records's estimated sponsorship rates

Speed Records commands a typical integrated video rate of $75,504, with a range between $45,302 (low estimate) and $113,256 (high estimate) for a single YouTube video integration. These figures reflect the channel's position in the high audience tier, driven by its 48.4 million subscriber base and cumulative view history exceeding 36.3 billion.

The rate structure is calibrated to the creator's niche (music), geography (India), and platform (YouTube), where music content typically generates strong advertiser demand but operates under specific CPM dynamics tied to music licensing, regional advertiser concentration, and content category. Punjabi-language music content attracts brands in consumer goods, regional e-commerce, telecommunications, and entertainment sectors, though CPM rates in this segment are generally lower than English-language equivalents due to regional advertiser budgets and audience purchasing power.

Peers at comparable scale—T-Series Bollywood Classics (52.6M subscribers), Bad Bunny (52.8M), Ishtar Music (53.2M), and Marshmello (58.5M)—operate in similar rate ranges, though absolute pricing varies by audience geography, engagement metrics, and content format. Speed Records' rate reflects its established position as a major label distributor with proven audience retention and catalog depth, though the estimate is algorithmic and based on subscriber count and niche multipliers rather than direct negotiation data.

Who should partner with Speed Records?

Speed Records reaches 48.4 million subscribers with a primary audience concentrated in Punjabi-language speakers and South Asian diaspora communities, particularly in India, Canada, the United Kingdom, and the United States. The audience composition skews toward music consumers aged 13–45 with demonstrated interest in regional Indian music, Bollywood-adjacent content, and cultural music programming.

Brand categories aligned with this audience profile include regional telecommunications providers, consumer packaged goods targeting South Asian markets, streaming platforms (music and video), regional e-commerce and retail, automotive brands with South Asian market presence, and financial services targeting diaspora communities. Secondary categories include entertainment and media companies, fashion and apparel brands with regional positioning, and food and beverage companies marketing regional or ethnic products.

The channel's catalog-based model means audience engagement is distributed across music discovery, artist promotion, and cultural content consumption rather than concentrated in a single content format or personality. This structure attracts brands seeking sustained, broad exposure to a defined regional demographic rather than performance-driven or trend-dependent placements. Compared to Geet MP3 (36.8M subscribers), a similar Punjabi music distributor, Speed Records operates at a larger scale, suggesting broader geographic reach or higher subscriber retention within the Punjabi music listener base.

Speed Records's growth and performance

We have only a single data point for Speed Records: the channel held 48.4 million subscribers on May 11, 2026, with no change recorded over the 1-day observation window available in our snapshot history. This span is insufficient to establish growth rate, trajectory, or seasonal patterns. Average view counts for the last 30 days are not yet available in our dataset. To assess subscriber growth, retention, or content performance trends, longer historical data would be required.

How our pricing estimate works for Speed Records

The rate estimate is algorithmic, calculated by multiplying subscriber count by a niche-specific CPM (cost per thousand views) adjusted for platform (YouTube), content format (music), and geographic audience composition (India-based, regional language). The estimate does not incorporate direct negotiation data, engagement metrics, or brand-safety factors; it reflects a standardized model calibrated to music-category channels at comparable scale. For a detailed explanation of the CPM multipliers, platform adjustments, and calculation methodology, see our /methodology page. The estimate should be treated as a market reference point rather than a guaranteed rate; actual pricing depends on campaign specifics, advertiser demand, and direct negotiation.