SMTOWN

About SMTOWN

SMTOWN is the official YouTube channel for SM Entertainment, one of South Korea's largest entertainment companies. The channel serves as a centralized platform for content from SM's artist roster, including music videos, behind-the-scenes footage, and promotional material. With 33.6 million subscribers and over 33.4 billion total views accumulated across 4,694 published videos, SMTOWN operates as a major distribution hub within the music industry. The channel's scale reflects both the breadth of SM Entertainment's artist catalog and the global reach of K-pop and related music genres. As a corporate entertainment channel rather than an individual creator account, SMTOWN functions primarily as a content aggregation and official release platform, making it a significant player in music-industry YouTube presence. The channel's subscriber base and view history indicate sustained audience engagement with SM Entertainment's music content over an extended period.

SMTOWN's estimated sponsorship rates

SMTOWN's estimated rates for integrated video sponsorships range from $31,450 (low) to $78,624 (high), with a typical rate of $52,416 per video placement. These figures reflect the channel's high audience tier classification and position within the music category. The rate structure is driven primarily by subscriber count—33.6 million—combined with niche-specific CPM multipliers for music content and YouTube's platform economics. Music channels typically command moderate CPM rates relative to finance or technology niches, but SMTOWN's scale compensates substantially. The channel's rates are comparable to direct peers: 7clouds (32.5 million subscribers) and JYP Entertainment (31.9 million subscribers) operate in the same subscriber band, while Geet MP3 (36.8 million subscribers) represents the upper range of the peer group. Rates for channels of this magnitude are sensitive to audience geography, engagement metrics, and brand-safety considerations; however, we do not yet have detailed view-count history or engagement data to refine these estimates further. Prospective brand partners should consult the /methodology page for details on how these figures are calculated.

Who should partner with SMTOWN?

SMTOWN reaches 33.6 million subscribers, positioning it among the largest music channels on YouTube. The audience composition reflects SM Entertainment's global fanbase, with particular strength in K-pop demographics and music enthusiasts across multiple regions. Relevant brand categories for partnership include music streaming platforms, entertainment merchandise retailers, consumer electronics (particularly audio equipment and mobile devices), fashion and lifestyle brands aligned with K-pop culture, and music-production software. The channel's content—official music videos and artist-related material—attracts both casual music listeners and dedicated fan communities. Peer channels 7clouds and JYP Entertainment serve overlapping audiences within the music industry, though SMTOWN's position as an official label channel distinguishes its audience composition from independent music curators. The subscriber base has remained stable at 33.6 million as of the latest tracking snapshot, suggesting a mature, established audience rather than one in rapid growth phase. Brand partnerships on SMTOWN typically align with music, entertainment, and lifestyle verticals where audience alignment is strongest.

SMTOWN's growth and performance

SMTOWN's subscriber count was 33.6 million at first tracking on May 12, 2026, and remained at 33.6 million on the latest snapshot also dated May 12, 2026. The one-day span between snapshots provides insufficient data to characterize growth trends. Average view counts for the last 30 days are not yet available in our dataset. Longer-term growth patterns cannot be assessed from the current snapshot history. To establish meaningful growth analysis, additional tracking data over weeks or months would be required.

How our pricing estimate works for SMTOWN

SMTOWN's estimated rates are calculated algorithmically based on subscriber count (33.6 million), niche-specific CPM multipliers for the music category, and YouTube platform and format adjustments. The estimate does not incorporate community-sourced rate data, as indicated by zero calibration points; it relies instead on historical CPM benchmarks for music content at comparable scale. The low, typical, and high figures represent a range reflecting uncertainty in engagement rates and advertiser demand. For a detailed explanation of the CPM model, multiplier methodology, and how peer-group data informs these estimates, see the /methodology page.