Selena Marchand

About Selena Marchand

Selena Marchand (@selenamup) is a Canadian beauty and fashion creator on YouTube with 185,000 subscribers and 165.6 million total views across 391 published videos. Her content centers on beauty tutorials, product reviews, and fashion styling, with monetization tied to affiliate partnerships through LTK and Amazon links embedded in her channel description. The creator maintains an engaged community through consistent video output, though specific upload frequency and content pillars are not detailed in available metadata. Her subscriber base places her in the mid-tier segment of the beauty creator ecosystem, comparable in scale to peers like 썸블리 (185,000 subscribers) and 하나네집 beauty and figure (190,000 subscribers). The channel's total view count of 165.6 million indicates sustained audience retention across her back catalog, suggesting either long-form content or steady viewership of evergreen beauty and fashion topics. Marchand's reliance on affiliate revenue through LTK and Amazon aligns with common monetization patterns in the beauty vertical, where product recommendations and shoppable content drive creator earnings alongside platform ad revenue.

Selena Marchand's estimated sponsorship rates

Selena Marchand's estimated video integration rate ranges from $444 (low) to $1,110 (high), with a typical rate of $740 for a single integrated YouTube video. This estimate is algorithmic, derived from her 185,000 subscriber count adjusted for beauty-niche CPM benchmarks and YouTube's format and geography multipliers; the estimate carries a calibration confidence of zero community data points, meaning no brand deals or historical pricing data from this creator have been logged in the InfluencerUnion database. Her mid-tier audience classification reflects subscriber volume comparable to direct peers in the beauty space—썸블리, 하나네집 beauty and figure, and Ayesha Omar Official all cluster within 177,000 to 190,000 subscribers. Rate variation within her range typically reflects campaign scope (product placement depth, exclusivity terms, content revisions) and brand vertical; beauty and fashion brands often command higher CPMs than general-interest categories, though Canadian creators may see geographic rate adjustments relative to US-based peers. Creators at Marchand's scale typically negotiate rates based on estimated video performance (average views per upload), audience demographic alignment with brand target markets, and historical engagement metrics. Prospective brand partners should request her media kit for verified performance data and current availability.

Who should partner with Selena Marchand?

Selena Marchand's audience of 185,000 subscribers is concentrated in the beauty and fashion verticals, with demonstrated interest in product recommendations, tutorials, and styling content. Her affiliate monetization strategy—linking products through LTK and Amazon—indicates an audience receptive to shoppable beauty and fashion recommendations, suggesting demographic skew toward consumers actively purchasing cosmetics, skincare, and apparel. The creator's Canadian origin may correlate with geographic audience concentration in North America, though YouTube's global reach means international viewership is likely. Beauty creators at this subscriber tier typically attract audiences aged 18–45, with higher female representation, though specific demographic breakdowns for Marchand's channel are not available. Brand categories well-suited to her audience include cosmetics brands, skincare lines, beauty tools and devices, fashion retailers, and lifestyle e-commerce platforms. Her peer creators—including indian youtuber ruchi (170,000 subs) and V I N 빈 (168,000 subs)—operate in overlapping beauty and fashion spaces, suggesting a competitive but stable niche. Marchand's 165.6 million total views indicate consistent audience engagement over time, though current engagement metrics (average views per video, comment rates, audience retention curves) are not yet available in our database. Brands seeking mid-tier beauty influencers with affiliate-ready audiences may find alignment with her channel's monetization model.

Selena Marchand's growth and performance

Selena Marchand's subscriber count was 185,000 at the time of first tracking on May 12, 2026, and remained at 185,000 as of the latest snapshot on the same date. The one-day observation window provides no meaningful growth signal; sustained growth analysis requires a longer tracking span. Average views over the last 30 days are not yet available. To establish growth trends and audience momentum, InfluencerUnion will require additional snapshot data collected over weeks and months. Creators in the mid-tier beauty segment typically experience monthly subscriber growth ranging from 0.5% to 3%, depending on content consistency, algorithmic promotion, and seasonal trends in beauty content consumption.

How our pricing estimate works for Selena Marchand

Selena Marchand's estimated rate of $740 (typical) is calculated algorithmically using her subscriber count (185,000), adjusted by niche-specific CPM multipliers for the beauty category and YouTube's video format. The estimate does not incorporate historical brand-deal data, as no community-reported pricing exists for this creator in the InfluencerUnion database (calibration: 0 data points). The formula accounts for platform, content format, and geographic factors; see the /methodology page for a detailed explanation of how CPM ranges, audience tier classifications, and rate multipliers are applied. This estimate should be treated as a starting reference point for outreach and negotiation, not a guaranteed rate. Actual pricing depends on campaign specifics, audience performance metrics, and brand requirements. As community members log verified deals with Selena Marchand, the estimate will be recalibrated with real-world pricing data.