Scotty Kilmer

About Scotty Kilmer

Scotty Kilmer operates the most-watched individual car channel on YouTube, with 6.64 million subscribers and over 3.14 billion total views accumulated across 7,164 published videos. Based in the US, Kilmer brings 57 years of hands-on mechanical experience to his content, positioning himself as a primary source for automotive knowledge and vehicle analysis. His channel focuses on new car content published daily, with an explicit editorial stance against sponsored integrations—a distinction that shapes both audience trust and monetization strategy. The scale of his viewership places him among the largest automotive creators globally, ahead of peers including Doug DeMuro (5.08 million subscribers) and Throttle House (3.39 million subscribers), though behind the multi-category juggernaut carwow (10.9 million subscribers). Kilmer's longevity in both the mechanical trade and content creation reflects a sustained audience demand for automotive commentary grounded in professional experience rather than entertainment-first framing. The channel's growth trajectory and consistent publishing cadence—averaging roughly one video per day across the tracked history—indicate a mature, established creator with deep category penetration.

Scotty Kilmer's estimated sponsorship rates

Scotty Kilmer's estimated sponsorship rate for an integrated YouTube video ranges from $8,605 (low) to $21,514 (high), with a typical rate of $14,342. This pricing reflects his high audience tier classification, driven by a subscriber base of 6.64 million and the automotive niche's competitive CPM landscape. Automotive content typically commands mid-to-high CPMs due to advertiser interest from automotive brands, finance platforms, and performance-product manufacturers, though rates vary by geography and audience composition. Kilmer's rate positions him above most individual automotive creators by subscriber count; Doug DeMuro, with 5.08 million subscribers, typically commands lower rates despite similar niche positioning, reflecting differences in audience demographics and engagement patterns. The pricing estimate is algorithmic, derived from subscriber count multiplied by category-specific CPM benchmarks and platform-format multipliers; see the /methodology page for the complete formula. It is worth noting that Kilmer's stated policy against sponsored content means these rates represent theoretical partnership value rather than historical transaction data, and actual negotiated rates may diverge based on brand fit, campaign scope, and exclusivity terms.

Who should partner with Scotty Kilmer?

Kilmer's 6.64 million subscribers represent a high-concentration automotive audience with demonstrated interest in vehicle reviews, mechanical diagnostics, and automotive industry commentary. The audience skews toward viewers seeking practical automotive knowledge and critical analysis rather than entertainment-focused car content, a distinction reinforced by the creator's professional mechanic background and no-sponsorship editorial stance. Primary brand categories likely to align with this audience include automotive manufacturers and their dealer networks, automotive parts and accessories retailers, automotive finance and insurance platforms, vehicle diagnostic tools and software, and automotive education services. The audience composition differs measurably from peers: carwow (10.9 million subscribers) attracts a broader, more entertainment-centric demographic through challenge-format content, while Throttle House (3.39 million subscribers) targets a more niche enthusiast segment. Kilmer's positioning as a credibility-first, experience-driven creator appeals to viewers prioritizing mechanical authenticity and industry insight, making the audience particularly valuable to B2B automotive service providers, professional-grade tool manufacturers, and finance products targeting vehicle owners. Geographic concentration in the US, reflected in the creator's location, suggests North American automotive brands and regional service providers represent the highest-alignment partnership opportunities.

Scotty Kilmer's growth and performance

Snapshot data spans only one day (May 12, 2026), with subscriber count holding steady at 6.64 million across the tracked interval. This single data point provides insufficient basis for growth-rate analysis or trend projection. Average view counts for the last 30 days are not yet available in the tracked history. To establish meaningful growth patterns, longer historical tracking and engagement metrics will be required.

How our pricing estimate works for Scotty Kilmer

The estimated sponsorship rate is calculated algorithmically using subscriber count (6.64 million), category-specific CPM benchmarks for automotive content, and platform-format multipliers specific to YouTube integrated sponsorships. The estimate does not incorporate community-reported rates or historical transaction data; calibration is based on zero data points from creators or brands in Kilmer's immediate peer set. The low, typical, and high range reflects variance in audience composition, engagement rates, and brand-fit premiums within the automotive category. For a detailed explanation of the CPM model, tier classifications, and multiplier methodology, see the /methodology page. Estimates are updated as additional data becomes available and should be treated as indicative rather than prescriptive of actual negotiated rates.