Sakshi Gupta Makeup Studio & Academy

About Sakshi Gupta Makeup Studio & A…

Sakshi Gupta Makeup Studio & Academy is a YouTube-based beauty creator operating from Ludhiana, India, with 231,000 subscribers and over 51.6 million total views across 1,008 published videos. Gupta positions herself as a freelance makeup artist and educator whose work centers on inclusivity and challenging conventional beauty standards. Her stated philosophy frames makeup as a tool for enhancing natural features and celebrating individuality rather than conformity, and she emphasizes that makeup is accessible to everyone regardless of background or identity. The channel functions as both a portfolio for her makeup artistry and a platform for educational content and industry discourse. Gupta has built a local reputation as a leading makeup artist in Ludhiana and has extended her reach through an online academy component, suggesting her content spans both tutorial and instructional formats. The channel's substantial view count relative to subscriber base indicates consistent audience engagement with her video library.

Sakshi Gupta Makeup Studio & A…'s estimated sponsorship rates

Sakshi Gupta Makeup Studio & Academy commands an estimated integrated video rate between $554 and $1,386, with a typical rate of $924 for YouTube-based sponsored content. This pricing reflects her mid-tier audience classification and positions her competitively within the beauty creator segment. The rate estimate is derived from her 231,000-subscriber base adjusted for niche-specific CPM factors typical of beauty content on YouTube, along with platform and format multipliers detailed on our methodology page. Her pricing aligns closely with peer creators in the same subscriber range: 단이 DANI operates at 233,000 subscribers, Salma bannis Soin et beauté at 239,000, and Tammi Clarke at 221,000. The variation between low and high estimates ($832 range) reflects uncertainty inherent in algorithmic modeling when direct rate data is unavailable. Brands in beauty, cosmetics, skincare, and related wellness categories typically negotiate within this range for creators at her scale. Geographic location (India) and content language may influence actual rates negotiated with international versus regional brands.

Who should partner with Sakshi Gupta Makeup Studio & A…?

Sakshi Gupta's audience of 231,000 subscribers aligns with the mid-tier creator segment and reflects sustained interest in beauty education and makeup artistry content. Her 51.6 million total views indicate a cumulative audience reach substantially larger than her active subscriber base, suggesting her videos attract both subscribers and casual viewers searching for makeup tutorials and technique demonstrations. The beauty category encompasses diverse brand partnership opportunities: cosmetics brands (makeup, skincare, nail care), beauty tools and appliances, online beauty education platforms, salon and spa services, and personal grooming products. Her stated focus on inclusivity and challenging industry conventions positions her as particularly relevant for brands emphasizing diversity, accessibility, and body-positive messaging. Peer creators in her subscriber range—including 단이 DANI (233,000 subs) and Salma bannis Soin et beauté (239,000 subs)—operate in similar geographic and category spaces, suggesting a competitive but stable market segment. The academy component of her channel indicates potential for partnerships with online education platforms, beauty schools, and professional development services targeting aspiring makeup artists.

Sakshi Gupta Makeup Studio & A…'s growth and performance

Snapshot data spans only one day (May 12, 2026), with no change recorded between the first tracked measurement and the latest snapshot, both at 231,000 subscribers. This single-point observation provides insufficient basis for assessing growth trajectory, velocity, or seasonal patterns. Longer-term subscriber growth history is not yet available in our tracking database. The 51.6 million total views accumulated across 1,008 videos suggests sustained content production and audience engagement over her channel's operational history, but without multi-month or multi-year snapshots, we cannot quantify whether her subscriber base is accelerating, plateauing, or declining. Average view counts for the last 30 days are also not yet available. Brands evaluating partnership potential should request direct analytics access or recent performance data from the creator to assess current momentum.

How our pricing estimate works for Sakshi Gupta Makeup Studio & A…

The rate estimate of $554–$1,386 (typical: $924) is calculated algorithmically using Sakshi Gupta's subscriber count (231,000) multiplied by a niche-specific CPM benchmark for beauty content on YouTube, adjusted for platform and content-format multipliers. This model does not incorporate direct rate quotes, historical pricing data, or community-reported rates—hence the 'metric_estimate' basis designation and zero community data points used in calibration. The estimate represents a statistical inference based on creator-tier benchmarks and category norms, not a guaranteed rate or quote. Actual rates depend on negotiated terms, brand budget, content specifications, exclusivity clauses, and creator-brand fit. For a detailed explanation of CPM assumptions, tier classifications, and multiplier logic, see our /methodology page. Creators and brands should treat this estimate as a reference point for initial outreach and negotiation, not as a binding valuation.