Prime Video India

About Prime Video India

Prime Video India operates the official YouTube channel for Amazon's premium streaming service, delivering entertainment content to a global audience. The channel maintains 39 million subscribers and has accumulated over 16.9 billion total views across 13,845 published videos. As a major streaming platform's branded channel, Prime Video India functions as both a content discovery hub and promotional vehicle for its catalog of original series, licensed films, and television programming. The channel's scale reflects the broader reach of Amazon's streaming ecosystem and positions it among the largest entertainment-focused creators on YouTube. The channel's content strategy centers on trailer releases, series announcements, behind-the-scenes footage, and curated highlights from its library—typical distribution patterns for streaming service channels competing in the crowded entertainment category.

Prime Video India's estimated sponsorship rates

Prime Video India's estimated sponsorship rate for an integrated YouTube video ranges from $33,696 (low) to $84,240 (high), with a typical rate of $56,160. This pricing reflects the channel's 39 million subscriber base and its position within the high audience tier. The rate structure is driven primarily by subscriber count, which places Prime Video India in direct competition with similarly scaled entertainment creators. Peer channels in the entertainment category—including CarryMinati (45.5 million subscribers), Enaldinho (46.3 million), and TheDonato (43.3 million)—operate in comparable pricing bands. The niche CPM for entertainment content on YouTube typically ranges lower than specialized categories like finance or technology, which moderates the per-subscriber value despite the channel's massive reach. Geographic factors and audience composition also influence the rate; as a US-based channel with international appeal, Prime Video India benefits from advertiser demand across multiple markets. Actual rates for branded integrations may vary based on campaign scope, exclusivity terms, and the specific audience demographics of individual video releases.

Who should partner with Prime Video India?

Prime Video India's 39 million subscribers represent one of the largest entertainment audiences on YouTube, comparable to major streaming competitors and entertainment creators. The audience composition skews toward streaming service subscribers and entertainment consumers actively seeking content discovery, trailer releases, and series announcements. Brand categories with demonstrated alignment include streaming platforms, entertainment production companies, consumer electronics manufacturers (particularly those marketing smart TVs and streaming devices), telecommunications providers offering bundled streaming services, and entertainment-adjacent consumer goods. The channel's positioning as an official streaming service brand attracts advertisers focused on reaching cord-cutting demographics and audiences with demonstrated interest in premium video content. Peer channels such as Netflix (33.2 million subscribers) and BRUNO (34.1 million subscribers) operate in overlapping audience segments, though Prime Video India's official status as an Amazon property provides distinct brand-partnership opportunities. The channel's 16.9 billion lifetime views indicate sustained audience engagement across multiple content formats, suggesting reliable reach for brand messaging aligned with entertainment, technology, and lifestyle categories.

Prime Video India's growth and performance

Prime Video India's subscriber count stood at 39 million as of the first tracked snapshot on May 12, 2026, and remained at 39 million on the latest snapshot on the same date. The one-day observation window provides insufficient data to characterize growth trajectory or seasonal patterns. Historical view-count data and longer-term subscriber velocity are not yet available in our tracking records. Meaningful growth analysis would require additional snapshot data spanning weeks or months to establish baseline trends and identify acceleration or plateau patterns typical of established streaming service channels.

How our pricing estimate works for Prime Video India

The estimated sponsorship rate is calculated algorithmically using the channel's subscriber count (39 million), niche-specific CPM benchmarks for entertainment content on YouTube, and platform-format multipliers that account for video length, placement type, and audience tier classification. The estimate reflects typical integrated sponsorship arrangements and does not account for premium negotiation factors such as exclusivity, creative control, or multi-video campaigns. The high audience tier classification is based on subscriber count relative to entertainment-category peers. This estimate is calibrated against zero community data points—meaning no verified historical rates from actual brand deals are yet available for this creator. For a detailed explanation of the algorithmic methodology, CPM assumptions, and adjustment factors, see the /methodology page.