Pokémon Indonesia

About Pokémon Indonesia

Pokémon Indonesia is the official Pokémon YouTube channel for Indonesia, operated as part of The Pokémon Company's regional content strategy. The channel publishes Indonesian-language content focused on Pokémon news, game updates, anime clips, and community announcements. With 19.9 million subscribers and over 1.4 billion total views across 1,213 published videos, the channel serves as the primary digital hub for Pokémon content in the Indonesian market. The channel directs viewers to the official Indonesian Pokémon portal and maintains presence across multiple platforms, including Instagram (@pokemonofficial.id). As an official brand channel, Pokémon Indonesia operates under The Pokémon Company's editorial and commercial guidelines, ensuring content aligns with global franchise standards while remaining locally relevant. The channel's subscriber base reflects Indonesia's position as a significant gaming and entertainment market in Southeast Asia, with substantial engagement around Pokémon game releases, trading card game announcements, and anime content. The channel's longevity and consistent publishing cadence—1,213 videos to date—indicate sustained institutional investment in the Indonesian audience.

Pokémon Indonesia's estimated sponsorship rates

Pokémon Indonesia commands a typical integrated video sponsorship rate of $23,880, with a range between $14,328 and $35,820 depending on campaign specifications. This pricing reflects the channel's high audience tier classification and positions it competitively within the gaming category. The rate is calibrated to the channel's 19.9 million subscriber base, which places it at parity with major gaming peers including IGN (19.8 million subscribers) and The Game Theorists (19.6 million subscribers). Several factors support this rate structure: the channel's massive subscriber count in a globally significant niche, Indonesia's growing digital advertising market, and the brand-safe nature of official Pokémon content, which attracts premium advertisers in gaming, consumer electronics, and entertainment sectors. As an official channel, Pokémon Indonesia likely commands a niche CPM premium relative to independent creators, reflecting advertiser confidence in audience quality and brand alignment. The rate estimate is algorithmic and does not yet incorporate community-sourced pricing data; actual rates may vary based on campaign length, exclusivity terms, and seasonal demand. Prospective partners should consult the channel's official media kit or contact The Pokémon Company's regional partnerships team for current rate cards.

Who should partner with Pokémon Indonesia?

Pokémon Indonesia reaches 19.9 million subscribers, predominantly based in Indonesia with secondary reach across Indonesian-speaking diaspora communities. The audience skews toward gaming enthusiasts, Pokémon franchise fans spanning multiple age cohorts (from children following the anime to adult collectors and competitive players), and casual mobile gamers. Brand categories well-suited to this audience include gaming hardware manufacturers, mobile game publishers, consumer electronics (particularly gaming peripherals and handheld devices), trading card game retailers, anime streaming platforms, and youth-oriented consumer brands. The channel's official status ensures high brand-safety standards, making it attractive to major advertisers seeking association with the Pokémon franchise. Compared to peers like Gyan Gaming (19.5 million subscribers) and Windah Basudara (19.5 million subscribers), Pokémon Indonesia's advantage lies in its official brand backing and franchise exclusivity—it is the sole authorized Pokémon content hub for the Indonesian region. This positioning attracts advertisers specifically seeking Pokémon-adjacent placements and those targeting Indonesian gaming audiences at scale. The channel's 1.4 billion total views indicate sustained audience engagement across its content library, suggesting a loyal subscriber base with repeat viewing behavior.

Pokémon Indonesia's growth and performance

Pokémon Indonesia was first tracked on 2026-05-11 at 19.9 million subscribers. The latest snapshot, also from 2026-05-11, shows no change in subscriber count over the 1-day observation window. This single-day span is insufficient to establish growth trends or velocity. Average view counts for the last 30 days are not yet available in our dataset. To assess meaningful growth patterns, longer historical tracking is required. Prospective partners should monitor the channel's quarterly subscriber and view metrics to identify seasonal fluctuations tied to major Pokémon game releases, anime season launches, or trading card game announcements.

How our pricing estimate works for Pokémon Indonesia

The algorithmic price estimate of $23,880 (typical rate) is derived from the channel's subscriber count of 19.9 million, adjusted by niche-specific CPM multipliers for gaming content and the YouTube platform, with additional calibration for the channel's high audience tier classification. The estimate does not yet incorporate community-sourced pricing data from brand partnerships, as none have been reported to InfluencerUnion. Actual rates depend on variables including campaign duration, content format, exclusivity terms, and seasonal advertiser demand. For a detailed explanation of the pricing methodology, multipliers, and assumptions, see the /methodology page. This estimate should be treated as a reference point; final rates are negotiated directly with The Pokémon Company's partnerships team.