Nicole Maffi

About Nicole Maffi

Nicole Maffi is a Brazilian lifestyle content creator on YouTube with 11.3 million subscribers and over 2.9 billion total views across 2,932 published videos. Her channel operates primarily in Portuguese, reflecting her base in Brazil and connection to the Portuguese-speaking creator ecosystem. The channel's bio signals a casual, entertainment-focused approach: "Oi, eu sou a Nicole Maffi! Espero que vocês gostem dos meus vídeos e se divirtam muito comigo!" (Hi, I'm Nicole Maffi! I hope you like my videos and have fun with me!). This positioning aligns with the broader lifestyle vlogging category, which emphasizes personality-driven content and viewer engagement over niche expertise. With a subscriber base in the high tier, Maffi operates at a scale comparable to other major lifestyle creators in the global YouTube ecosystem, though her specific content format and upload cadence remain to be documented in detail.

Nicole Maffi's estimated sponsorship rates

Nicole Maffi's estimated sponsorship rate for an integrated YouTube video ranges from $10,577 (low) to $26,442 (high), with a typical rate of $17,628. This pricing reflects her high-tier audience classification and the scale of her subscriber base relative to peers in the lifestyle category. The estimate is algorithmic, derived from subscriber count, niche CPM benchmarks, and platform-specific multipliers; it has not yet been calibrated against direct brand-deal data from her channel. Creators at Maffi's subscriber level—11.3 million—typically command rates in this range when the audience composition supports lifestyle and consumer-focused brand partnerships. Peer creators in the same niche, such as Mo Vlogs (11.9 million subscribers) and Vlogger Ayaan (10 million subscribers), operate in overlapping rate bands. Actual rates may vary based on audience geography, engagement metrics, content format, and brand alignment. Brands considering partnerships should note that these figures represent integrated sponsorship placements and do not account for negotiated discounts, multi-video deals, or performance-based adjustments.

Who should partner with Nicole Maffi?

Nicole Maffi's audience of 11.3 million subscribers positions her within the high tier of YouTube creators globally. The audience is primarily Portuguese-speaking, reflecting her Brazilian origin and the concentration of her viewership in Brazil and other Portuguese-language markets. Lifestyle content at this scale typically attracts brand interest from consumer goods, fashion, beauty, travel, and entertainment categories. The total view count of 2.9 billion indicates sustained audience engagement over her publishing history, though granular demographic data—age, gender, geographic distribution beyond language—is not yet available in our database. Her peer set includes Mo Vlogs (11.9 million subscribers), Vlogger Ayaan (10 million subscribers), Rayito (8.97 million subscribers), Elvish Yadav Vlogs (8.88 million subscribers), and Rima (8.76 million subscribers), all of whom operate in the lifestyle category at comparable or slightly smaller scales. This positioning suggests her audience overlaps with mainstream entertainment and personality-driven content consumers. Brands targeting Portuguese-speaking audiences or seeking lifestyle influencers with eight-figure subscriber counts would find Maffi's channel relevant for partnership evaluation.

Nicole Maffi's growth and performance

Our tracking of Nicole Maffi's channel began on 2026-05-11 at 11.3 million subscribers. As of the latest snapshot on the same date, her subscriber count remains at 11.3 million, representing zero net change over a one-day observation window. This single data point is insufficient to establish growth trends or velocity. Average view counts for the last 30 days are not yet available in our system. To assess meaningful growth patterns, we require a longer observation period and historical snapshots spanning weeks or months. Readers seeking current growth trajectory should monitor her channel directly or return to this profile once additional snapshot data has been collected.

How our pricing estimate works for Nicole Maffi

Nicole Maffi's estimated sponsorship rate is calculated algorithmically using her subscriber count (11.3 million), niche CPM benchmarks for the lifestyle category, and platform-specific multipliers for YouTube video integrations. The estimate has not yet been validated against direct community data from brand partnerships on her channel—our calibration currently reflects zero data points from actual deals. This means the range ($10,577–$26,442) is a model-based projection rather than an empirical average. For a detailed explanation of how subscriber count, CPM, format, and geography combine to produce the final estimate, see our /methodology page. As more partnership data is collected from creators in this niche and region, the algorithm will be refined to improve accuracy for future estimates.