Netflix

About Netflix

Netflix operates the @netflix YouTube channel as a primary distribution platform for its entertainment catalog, reaching 33.2 million subscribers. The channel publishes a broad range of content spanning TV series promotions, film trailers, behind-the-scenes footage, and event coverage—including recent programming around special events like The Roast of Kevin Hart. With 9,018 videos published and a cumulative 11.1 billion total views, the channel functions as a central hub for Netflix's direct-to-audience marketing and fan engagement strategy. The account reflects Netflix's position as a global streaming service offering series, films, games, and live programming across multiple genres and languages. YouTube serves as one of several platforms through which Netflix distributes promotional and exclusive content to its subscriber base, complementing its core streaming service.

Netflix's estimated sponsorship rates

Netflix commands a typical integrated video rate of $47,808 on YouTube, with a range spanning $28,685 (low) to $71,712 (high). This pricing reflects the creator's high audience tier classification and the scale of its 33.2 million subscriber base. The rate estimate is algorithmic, derived from subscriber count combined with niche-specific CPM multipliers and YouTube format adjustments; see the /methodology page for the full calculation framework. Entertainment-category creators at this subscriber scale typically see rates driven upward by brand-safety factors, audience demographics, and the proven engagement patterns of established media properties. Netflix's rate positions it among the highest-earning creators on the platform, consistent with peers like Prime Video India (39 million subscribers) and BRUNO (34.1 million subscribers), which operate in the same entertainment niche and audience tier. The estimate is calibrated algorithmically with no direct community-reported rate data currently available.

Who should partner with Netflix?

Netflix's YouTube audience consists primarily of entertainment consumers interested in streaming content discovery, series and film promotions, and exclusive behind-the-scenes material. The 33.2 million subscriber base reflects global reach, though geographic and demographic breakdowns are not yet available in our dataset. Relevant brand categories for partnership include streaming platforms, entertainment production companies, consumer electronics (smart TVs, streaming devices), telecommunications providers offering bundled entertainment services, and consumer packaged goods brands seeking entertainment-adjacent partnerships. The channel's content focus on TV series, films, and live events positions it as a natural fit for brands in media and entertainment, as well as lifestyle and consumer technology sectors. Comparable creators in the entertainment category—Netflix India (28.8 million subscribers) and Prime Video India (39 million subscribers)—serve overlapping but distinct regional audiences, while BRUNO (34.1 million subscribers) operates in a similar global entertainment space. The @netflix channel's primary value lies in its ability to reach broad, entertainment-engaged audiences at scale.

Netflix's growth and performance

We have only a single snapshot of subscriber data, captured on May 11, 2026, at 33.2 million subscribers. The span between first tracking and latest snapshot is one day with zero net change. This limited history prevents us from calculating meaningful growth trends or velocity. Average view counts for the last 30 days are not yet available. To establish growth patterns and engagement trends, we will need additional data points collected over a longer time period.

How our pricing estimate works for Netflix

The rate estimate is generated algorithmically using a model that multiplies subscriber count by a niche-specific CPM (cost per thousand views) baseline, then applies multipliers for platform (YouTube), content format (integrated video), and audience tier. The calculation does not rely on direct rate submissions from the creator or brand partners; instead, it calibrates against historical market data for similar creators in the entertainment category. This particular estimate is marked as metric_estimate with zero community data points, meaning it reflects purely algorithmic inference rather than reported rates. For a detailed explanation of the CPM baseline, tier classifications, and format multipliers, visit the /methodology page.