Motormouth

About Motormouth

Motormouth is a YouTube automotive channel operated by Zack and Andrea Spencer, based in Canada. The channel publishes car reviews and automotive content, with a catalog of 2,374 videos and a cumulative view count of 207,812,894. The channel maintains a subscriber base of 455,000, positioning it within the mid-tier segment of automotive creators on YouTube. The dual-host format—featuring both Zack and Andrea—differentiates the channel within a category typically dominated by solo reviewers. With over 207 million total views accumulated across its video library, Motormouth demonstrates sustained audience engagement in the automotive niche. The channel's longevity and output volume (nearly 2,400 published videos) indicate consistent content production over an extended period. Motormouth competes in a crowded automotive review space alongside established peers such as JayEmm on Cars (491,000 subscribers) and carwow 日本語 (461,000 subscribers), which operate at comparable scale.

Motormouth's estimated sponsorship rates

Motormouth's estimated sponsorship rate for integrated YouTube video placements ranges from $983 to $2,457, with a typical rate of $1,638 per video. This pricing reflects the channel's mid-tier audience classification and 455,000-subscriber base. The rate estimate is algorithmic, derived from subscriber count, automotive niche CPM benchmarks, and YouTube platform multipliers; it has not yet been validated against actual brand partnership data. Automotive content typically commands moderate CPM rates relative to finance or technology verticals, though the niche remains attractive to automotive brands, aftermarket suppliers, and automotive-adjacent services. The channel's Canadian geography may influence rate positioning relative to US-based peers, as advertiser demand and CPM rates vary by region. Creators in the same subscriber range—such as The Car Care Nut Reviews (401,000 subs) and Visual Car Reviews (399,000 subs)—would be expected to fall within a similar pricing band. Rates can vary based on video format, audience demographics, engagement metrics, and brand alignment; prospective partners should consult the methodology page for details on how the estimate is calculated.

Who should partner with Motormouth?

Motormouth's 455,000 subscribers are concentrated in the automotive enthusiast category, spanning car review consumers, potential vehicle buyers, and automotive hobbyists. The dual-host format and review-focused content strategy appeal to audiences seeking detailed vehicle assessments and comparative analysis. The channel's 207,812,894 total views indicate a broad cumulative reach, though current snapshot data does not include granular demographic breakdowns (age, gender, geographic distribution beyond Canada) or engagement rates. Relevant brand categories for sponsorship include automotive manufacturers, aftermarket parts suppliers, automotive insurance providers, vehicle financing platforms, car maintenance and detailing product companies, and automotive technology vendors. The channel's Canadian base suggests a North American audience concentration, though YouTube's global distribution means international viewership is likely present. Peer channels in the same niche—including JayEmm on Cars (491,000 subs) and carwow 日本語 (461,000 subs)—serve similar automotive enthusiast demographics, though geographic and language differences create distinct audience segments. The review-centric format positions Motormouth as suitable for brands seeking to reach consumers in the consideration or purchase phase of vehicle-related decisions.

Motormouth's growth and performance

Motormouth was first tracked by InfluencerUnion on May 12, 2026, at 455,000 subscribers. The latest snapshot, recorded on the same date, shows no change in subscriber count. The one-day observation window provides insufficient data to assess growth trajectory, seasonal patterns, or long-term momentum. Average view counts for the last 30 days are not yet available. To establish meaningful growth analysis, additional snapshot data spanning weeks or months will be required. Prospective partners should monitor the channel's growth profile as more historical data accumulates.

How our pricing estimate works for Motormouth

Motormouth's estimated sponsorship rate is calculated algorithmically using subscriber count (455,000), automotive niche CPM benchmarks, and YouTube platform and format multipliers. The estimate has not yet been validated against actual brand partnership agreements (zero community data points). The low, typical, and high range reflects uncertainty inherent in algorithmic estimation. Actual rates depend on factors including audience demographics, engagement metrics, video length, content category, brand alignment, and negotiation. For a detailed explanation of the pricing model, multipliers, and CPM assumptions, see the InfluencerUnion methodology page.