Minboss Kuliner

About Minboss Kuliner

Minboss Kuliner is a YouTube creator focused on food and travel content, primarily documenting culinary exploration across North Sumatra and Indonesia. The channel has published 1,482 videos and accumulated 55,835,489 total views, building an audience of 97,900 subscribers. The creator's content strategy centers on regional food discovery and travel experiences, positioning the channel within the broader food-and-travel creator ecosystem. The channel's output volume—nearly 1,500 published videos—indicates a consistent publishing cadence over its operational history. With total views exceeding 55 million, the channel demonstrates sustained audience engagement across its catalog. The creator operates in a competitive niche populated by regional food and mukbang creators, many of whom maintain similar subscriber counts in the 85,000–115,000 range. The channel's geographic focus on Indonesian culinary content serves a specific audience segment interested in regional food culture and travel narratives.

Minboss Kuliner's estimated sponsorship rates

Minboss Kuliner's estimated sponsorship rate for an integrated YouTube video placement ranges from $329 (low) to $822 (high), with a typical rate of $548. This pricing reflects the creator's subscriber base of 97,900 and the niche CPM characteristics of food-and-travel content on YouTube. The rate estimate is algorithmic and based on subscriber count combined with category-specific performance multipliers; it has not yet been calibrated against direct community pricing data. Food content on YouTube typically commands moderate CPMs relative to finance or technology verticals, though regional specificity and travel elements can influence advertiser demand. The creator's rate positioning places them in the low audience tier, meaning sponsorship costs are accessible to mid-market brands while reflecting the channel's established but non-mega-scale reach. Brands in food service, regional tourism, travel platforms, and consumer packaged goods would find rates in this range competitive for the audience size. The estimate should be treated as a starting point; actual rates may vary based on audience demographics, engagement metrics, content format, and campaign scope.

Who should partner with Minboss Kuliner?

Minboss Kuliner's audience is primarily composed of viewers interested in food discovery, regional cuisine, and travel content centered on Indonesia and North Sumatra. The 97,900-subscriber base suggests a regional or culturally specific audience segment, likely including food enthusiasts, travel planners, and viewers seeking authentic culinary documentation. The channel's peer creators—including Blusukan Kuliner (92,800 subs), 라라먹방 Rara mukbang (88,300 subs), and CME 먹방 ASMR (113,000 subs)—operate in overlapping food and mukbang categories, indicating a shared audience demographic interested in eating-focused content and regional food narratives. Relevant brand categories for sponsorship include food delivery platforms, regional restaurant chains, tourism boards, travel booking services, food-related consumer products, and culinary education platforms. The audience's engagement with travel-adjacent content also opens opportunities for hospitality, transportation, and local experience brands. Without access to detailed demographic breakdowns or engagement rate data, the audience composition remains inferred from content category and peer analysis. The channel's substantial view count relative to subscriber count (55.8 million views across 97,900 subs) suggests either a long operational history with accumulated views or periodic content that attracts viewers beyond the core subscriber base.

Minboss Kuliner's growth and performance

Minboss Kuliner was first tracked on 2026-05-11 at 97,900 subscribers, with the latest snapshot also recorded on 2026-05-11 at 97,900 subscribers. The tracking span covers only 1 day, resulting in a net change of zero subscribers. This single-day snapshot provides insufficient data to assess growth trajectory, seasonal patterns, or long-term subscriber momentum. Average views over the last 30 days are not yet available. To establish meaningful growth analysis, additional historical snapshots spanning weeks or months would be required. Readers should monitor the channel's future performance to determine whether the current subscriber count represents stability, a plateau, or a temporary data point within a larger growth or decline pattern.

How our pricing estimate works for Minboss Kuliner

Minboss Kuliner's estimated sponsorship rate is calculated algorithmically using subscriber count (97,900), niche-specific CPM multipliers for food-and-travel content on YouTube, and platform-format adjustments. The estimate does not incorporate direct pricing data from brand deals or creator negotiations; instead, it applies a standardized model calibrated across thousands of creators in similar categories. The low-tier audience classification reflects the subscriber count relative to platform-wide distribution. Because this estimate is based on zero community data points (no reported rates from Minboss Kuliner or verified peer transactions), it should be treated as a model-derived benchmark rather than a market-tested rate. For a detailed explanation of the algorithmic methodology, CPM assumptions, and tier definitions, see the /methodology page. Actual sponsorship rates may vary significantly based on audience demographics, engagement metrics, content performance, brand alignment, and negotiation scope.