Marlena Stell

About Marlena Stell

Marlena Stell is a cosmetic formulator and founder of Makeup Geek Cosmetics, a multi-million-dollar brand she built independently. She also created Marsté, a fragrance line available at houseofmarste.com. With 1,580,000 subscribers on YouTube and 210,959,798 total views across 917 published videos, Stell positions herself as an educator focused on industry transparency. Her channel centers on teaching viewers formulation knowledge, product development, and business principles that she argues the beauty industry obscures from consumers. Beyond YouTube, she operates Makeup Geek Academy, an educational platform offering structured courses on cosmetics and entrepreneurship. Stell's background as both a formulator and brand founder distinguishes her from beauty creators who focus primarily on makeup application or reviews. Her content appeals to audiences interested in the technical and business sides of cosmetics rather than tutorial-focused beauty content. The combination of her founder status, formulation expertise, and educational mission has established her as a resource for aspiring beauty entrepreneurs and consumers seeking deeper product knowledge.

Marlena Stell's estimated sponsorship rates

Marlena Stell's estimated rate for an integrated YouTube video ranges from $2,275 (low) to $5,688 (high), with a typical rate of $3,792. This positioning reflects her subscriber base of 1,580,000 and classification as a high-tier creator within the beauty category. Her rates are comparable to peers including LeoJ Makeup (1,450,000 subs), ssin 씬님 (1,420,000 subs), and Devienna Makeup (1,380,000 subs), who operate at similar audience scales. The beauty niche typically commands moderate CPM rates relative to finance or tech verticals, but Stell's emphasis on formulation and business education—rather than pure entertainment or lifestyle content—may influence her positioning within the category. Her dual role as both educator and brand founder could appeal to sponsors in the professional beauty-supply sector, cosmetics ingredient suppliers, and business-education platforms, potentially affecting negotiated rates beyond the algorithmic estimate. Brands seeking authentic credibility around product formulation and manufacturing processes may value her expertise premium. The estimate provided reflects YouTube video integration; rates for other formats or platforms would differ.

Who should partner with Marlena Stell?

Stell's 1,580,000 subscribers represent a high-tier beauty audience with demonstrated interest in formulation science, cosmetics manufacturing, and entrepreneurship education. Her content attracts viewers seeking technical knowledge about ingredient functionality, product development processes, and the business mechanics of building beauty brands. This audience composition suggests strong appeal to professional beauty-supply companies, cosmetics ingredient manufacturers, and educational platforms offering business or formulation courses. Brands in the premium and indie cosmetics segments—particularly those emphasizing transparency, clean ingredients, or sustainable sourcing—align with her audience values. Her academy platform and founder background also position her audience as potential customers for business education, entrepreneurship tools, and professional development resources. Unlike beauty creators focused on makeup tutorials or trend-driven content, Stell's viewers tend toward deeper product knowledge and industry literacy. This makes her channel relevant for sponsorships from professional-grade cosmetics suppliers, formulation software providers, and business-education companies. Her fragrance brand, Marsté, demonstrates direct monetization of audience trust through product sales, indicating an audience willing to purchase premium products endorsed by her expertise.

Marlena Stell's growth and performance

Stell's subscriber count was 1,580,000 at the first tracked snapshot on May 12, 2026, and remained at 1,580,000 at the latest snapshot on the same date. This one-day observation window provides insufficient data to assess growth trajectory or velocity. Average view counts for the last 30 days are not yet available. A longer historical dataset would be required to determine whether her channel is in an active growth phase, plateau, or decline, and to measure engagement trends across her recent video catalog.

How our pricing estimate works for Marlena Stell

The rate estimate is algorithmic, derived from Stell's subscriber count, niche category (beauty), and platform-specific multipliers for YouTube video integration. The calculation applies an estimated CPM for the beauty category adjusted for audience tier classification and format. This estimate does not incorporate community-reported rates or historical pricing data from brand partnerships, as no such data points are currently available. For a detailed explanation of the CPM estimation model, tier classification methodology, and format multipliers, see the /methodology page.