Mark Rober
@markrober· YouTube·Education & Commentary·United States· data refreshed 2026-11-10View channel ↗- Subscribers
- 86.1M
- Average views
- 20.5M last 13 videos
- 90-day growth
- +3.4%
- Brand partners seen
- 0
The least a brand should pay for a dedicated video here:
$•,•••| Integration (60–90 s) | $••• |
|---|---|
| Short / Reel | $••• |
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About Mark Rober
Mark Rober (@markrober) is an education & commentary creator on YouTube based in United States, with 86.1M subscribers, 20.2B total views and 276 videos.
Former NASA engineer. Current CrunchLabs founder and friend of science. Answers to some common questions: 1) I make a monthly toy we build together on a video, that gets delivered to your house that teaches you to think like an engineer. Check it out at- https://crunchlabs.com 2) I studied Mechanical Engineering in School. I did my undergrad at BYU and Masters at USC. 3) I worked for NASA JPL for 9 years, 7 of which were working on the Curiosity Rover (I made a video about it you should def totes watch cause it's probably my favorite of all my videos). Then I made some Halloween costumes. Then I worked for Apple in their Special Projects Group doing Product Design as a Mechanical Engineer for 5 years. Then in 2022 I created CrunchLabs to deliver monthly toys that teach you to think like an engineer.
His background includes nine years at NASA's Jet Propulsion Laboratory, where he spent seven years contributing to the Curiosity Rover project—work he has documented in detail for his audience. He holds a Bachelor's degree in Mechanical Engineering from Brigham Young University and a Master's degree from the University of Southern California.
Rober's content spans engineering education, DIY projects, and science communication. His video catalog reflects a consistent focus on making complex engineering concepts accessible to a general audience, drawing on his professional experience in robotics and mechanical design. The channel's scale and engagement metrics position it among the largest educational technology channels on YouTube, with an audience composition that skews toward viewers interested in STEM education and hands-on learning.
Who should partner with Mark Rober?
The channel attracts viewers across multiple demographic segments: primary audiences include school-age children and teenagers interested in engineering and science, adult hobbyists engaged in DIY projects, and educators seeking supplementary content for classroom use.
Brand affinity data indicates strong receptivity to companies in several categories: educational technology platforms, engineering and robotics kits, consumer electronics, hardware tools, science education subscriptions, and maker-space equipment. The CrunchLabs subscription model—a monthly engineering toy delivery service—demonstrates direct evidence of audience willingness to purchase tangible products tied to engineering education. This suggests sponsorship opportunities align well with fintech education, online learning platforms, STEM-focused consumer brands, and subscription services targeting intellectually curious audiences.
Audience geography is predominantly English-speaking, with significant concentration in North America and other developed markets where educational product spending is highest.