Lost Panda

About Lost Panda

Lost Panda is a UK-based music curator on YouTube with 1.3 million subscribers and over 1.25 billion total views across 1,753 published videos. The channel specializes in curating the newest releases from rap, pop, and urban music genres, positioning itself as a destination for listeners seeking current chart-relevant tracks and emerging artist content. The channel's substantial view count—accumulated across a catalog spanning several years of uploads—reflects consistent audience engagement with music discovery and playlist-style content. Lost Panda operates in a competitive niche dominated by music aggregators and playlist channels, where subscriber growth and view velocity often correlate with algorithmic promotion and listener retention. The creator's subscriber base places it in the high-tier audience segment for music content on YouTube, comparable to peers including Heaven Music (1.31 million subscribers) and H O T B O I I (1.29 million subscribers). The channel's focus on rapid release cycles and genre-specific curation aligns with listener behavior in urban and contemporary music discovery, where timeliness and breadth of catalog are primary value drivers.

Lost Panda's estimated sponsorship rates

Lost Panda's estimated sponsorship rate for an integrated video placement on YouTube ranges from $1,217 (low) to $3,042 (high), with a typical rate of $2,028. This pricing reflects the creator's 1.3 million subscriber base and positioning within the music category, where per-view CPM (cost per thousand impressions) varies based on audience geography, engagement patterns, and advertiser demand. UK-based creators typically command rates influenced by English-language audience concentration and advertiser spending patterns in Western markets. The rate estimate is algorithmic, derived from subscriber count combined with category-specific CPM multipliers and YouTube platform dynamics; it does not yet incorporate direct brand-deal data or historical negotiation records. Creators in the same subscriber tier—such as Heaven Music and H O T B O I I—operate within similar pricing bands, though individual rates may vary based on audience demographics, average view-per-video performance, and niche CPM volatility. Music content generally attracts lower per-view rates than finance, tech, or lifestyle verticals, reflecting advertiser CPM preferences. For detailed methodology on how this estimate is calculated, see the /methodology page.

Who should partner with Lost Panda?

Lost Panda's audience is concentrated in rap, pop, and urban music listener demographics, spanning both established and emerging artist fanbases. The channel's 1.3 million subscribers represent listeners actively seeking curated new releases rather than artist-specific content, indicating an audience segment interested in music discovery and playlist consumption. This listener profile typically overlaps with streaming-platform users (Spotify, Apple Music, YouTube Music) and social-media music communities, suggesting secondary engagement across TikTok, Instagram, and Twitter/X where music trends originate. Brand categories aligned with this audience include music streaming services, audio equipment manufacturers, lifestyle apparel brands with music-culture positioning, energy drinks and beverage brands targeting youth demographics, and entertainment platforms. Secondary opportunities exist in mobile gaming, fashion retailers, and event-promotion platforms, given the urban and youth-skewed nature of rap and pop audiences. The channel's curation model—emphasizing newest releases—attracts listeners who value timeliness and breadth, distinguishing it from artist-specific or deep-catalog channels. Peer channels like Heaven Music and Mohamed Khassani (@mohamedkhassaniofficial, 1.28 million subscribers) serve overlapping but distinct listener segments, with variation in genre emphasis and geographic reach affecting brand-fit decisions.

Lost Panda's growth and performance

Lost Panda's subscriber count was 1.3 million at the time of first tracking on May 11, 2026, and remained at 1.3 million as of the latest snapshot on the same date. This single-day observation window provides insufficient data to assess growth trajectory, acceleration, or seasonal patterns. Average view counts for the last 30 days are not yet available in our tracking system. To establish meaningful growth analysis, we require multi-month historical snapshots showing subscriber and view velocity trends. Creators in the music category often experience variable growth tied to algorithmic promotion of individual uploads, viral moments, or trending artist releases, making short-term snapshots less predictive than longer observation periods.

How our pricing estimate works for Lost Panda

Lost Panda's estimated sponsorship rate is calculated algorithmically using subscriber count (1.3 million), niche-specific CPM (cost per thousand impressions) for the music category, and YouTube platform multipliers for integrated video placements. The estimate does not incorporate direct brand-negotiation data, as we have zero community data points (historical deals reported by brands or creators) for this profile. The low, typical, and high figures represent a range reflecting uncertainty in audience engagement quality and advertiser demand volatility within music content. This is an estimate, not a guarantee of actual deal value. Actual rates depend on factors including audience demographics, average views per video, engagement metrics, creator negotiation skill, and brand-specific requirements. For a full explanation of the algorithmic model, CPM assumptions, and platform-specific adjustments, visit the /methodology page.