Koko Kuliner

About Koko Kuliner

Koko Kuliner is a YouTube channel based in Indonesia with 1,050,000 subscribers and 278,330,886 total views across 1,409 published videos. The channel operates in the food and beverage sector with a secondary focus on business content. According to its channel description, Koko Kuliner covers a range of hospitality and culinary topics: food reviews, culinary business ideas and inspiration, recipe sharing, restaurant operations, and business consulting. The channel positions itself as a resource for both consumers seeking food content and entrepreneurs interested in the food service industry. With over 278 million cumulative views, the channel has established a substantial audience within the Indonesian creator ecosystem. The content strategy reflects a dual-audience approach—simultaneously serving viewers interested in food entertainment and those seeking practical guidance on launching or managing food-related businesses. This combination of entertainment and educational business content distinguishes Koko Kuliner within the broader food and drink category on YouTube.

Koko Kuliner's estimated sponsorship rates

Koko Kuliner's estimated sponsorship rates for integrated YouTube video placements range from $1,210 (low) to $3,024 (high), with a typical rate of $2,016 per video. This pricing reflects the channel's high audience tier classification and 1,050,000 subscriber base. The rate estimate is algorithmic, based on subscriber count combined with niche-specific CPM (cost per thousand impressions) multipliers and platform-format adjustments; see the /methodology page for the full calculation framework. Rates in the food and drink category are influenced by advertiser demand, geographic audience composition, and content format. Koko Kuliner's positioning at the intersection of food entertainment and business education may attract sponsors from both consumer food brands and B2B business-service providers. Peer channels in the same niche—including Kuliner 1 Menit (1,030,000 subs), Polin Lifestyle (1,110,000 subs), and Alex Serrano (1,180,000 subs)—operate at comparable subscriber scales, suggesting relatively aligned rate structures within this segment. The typical rate of $2,016 positions Koko Kuliner in the mid-to-upper range for Indonesian food creators at this subscriber level.

Who should partner with Koko Kuliner?

Koko Kuliner reaches an estimated 1,050,000 subscribers, placing it in the high audience tier for food and drink content creators. The channel's dual-focus content strategy—combining food reviews and culinary entertainment with business education and restaurant consulting—suggests an audience spanning both general food enthusiasts and aspiring food entrepreneurs. This positioning makes the channel relevant to several brand categories: food and beverage manufacturers, restaurant supply companies, culinary education platforms, business consulting services, kitchen equipment and appliance brands, and hospitality software providers. The secondary business category indicates that a meaningful portion of the audience is interested in entrepreneurship and operational guidance, not solely entertainment. Peer channels such as Polin Lifestyle (1,110,000 subs) and Alex Serrano (1,180,000 subs) operate at similar scale, though Koko Kuliner's explicit emphasis on business consulting and restaurant operations may differentiate its audience composition. The channel's Indonesian base and primary language context suggest the audience is predominantly Indonesian-speaking, making it particularly valuable for brands targeting Southeast Asian markets or the Indonesian food service sector specifically.

Koko Kuliner's growth and performance

Koko Kuliner was first tracked on 2026-05-11 at 1,050,000 subscribers. The latest snapshot, also from 2026-05-11, shows 1,050,000 subscribers, representing no change over a 1-day observation window. This single-day span provides insufficient data to assess meaningful growth trends. Average view counts for the last 30 days are not yet available. To establish reliable growth patterns, longer-term tracking data across multiple weeks or months would be required. Current data reflects only a static point-in-time measurement.

How our pricing estimate works for Koko Kuliner

Koko Kuliner's estimated sponsorship rates are calculated algorithmically using subscriber count (1,050,000) multiplied by niche-specific CPM benchmarks for the food and drink category, adjusted for platform (YouTube) and content format (integrated video placement) multipliers. The estimate does not rely on direct historical pricing data from the channel; instead, it is calibrated against aggregate market data for comparable creators. This particular estimate is based on zero community-submitted data points, meaning no brand partners or the creator have directly reported rates to InfluencerUnion. The algorithmic approach provides a reasonable market-rate approximation but should be treated as an estimate rather than a confirmed quote. For detailed explanation of the CPM model, tier classification, and adjustment factors, see the /methodology page. Actual rates may vary based on campaign specifics, content performance, audience demographics, and negotiation.