James Charles

About James Charles

James Charles is a beauty content creator on YouTube with 23.9 million subscribers and over 4.7 billion total views across 699 published videos. Based in the United States, he operates in the beauty category, a space dominated by tutorial, product review, and transformation content. His bio—"Blend, but don't blend in"—signals a focus on makeup technique and creative expression.

The scale of his channel places him among the largest beauty creators globally. His total view count of 4.75 billion reflects sustained audience engagement over his content history. With nearly 24 million subscribers, he operates at the high end of the creator economy, comparable to peers including zbing z. (21.7 million subscribers) and Narins Beauty (16.8 million subscribers). The beauty category on YouTube remains one of the most-watched verticals, driven by demand for makeup tutorials, product recommendations, and beauty education content.

James Charles's estimated sponsorship rates

James Charles's estimated rate for an integrated YouTube video ranges from $34,416 to $86,040, with a typical rate of $57,360. This range reflects his high audience tier classification and the economics of the beauty niche on YouTube.

Several factors drive his pricing relative to peers: subscriber count is the primary lever—at 23.9 million, he exceeds most beauty creators in raw reach. Beauty content, while highly competitive, commands moderate-to-strong CPM rates due to advertiser interest in beauty, fashion, and lifestyle brands. YouTube's format and algorithm also influence the multiplier applied to base subscriber metrics; video content typically generates higher rates than short-form alternatives.

Comparable creators in the beauty space show similar scale: zbing z. (21.7 million subscribers) and NikkieTutorials (15.1 million subscribers) operate in overlapping audience tiers, though exact rates vary by engagement metrics, audience geography, and historical performance data not yet available in our system. The $57,360 typical estimate assumes standard YouTube CPM benchmarks for the beauty category; creators with higher engagement or US-skewed audiences may command premiums above this range.

Who should partner with James Charles?

James Charles reaches 23.9 million YouTube subscribers, positioning him in the high tier of the beauty creator ecosystem. The beauty category attracts brands across several verticals: cosmetics and makeup brands (foundations, eyeshadow, lipstick lines), skincare companies, hair-care products, beauty tools and devices, and lifestyle brands seeking beauty-adjacent audiences.

Brand categories likely to engage with his audience include prestige and mass-market cosmetics, beauty subscription services, makeup tutorials and education platforms, and lifestyle or fashion brands leveraging beauty audiences for cross-category promotion. His peer set—including zbing z., Narins Beauty, and NikkieTutorials—demonstrates that creators at this scale attract both direct beauty-brand partnerships and broader consumer-goods advertisers.

The beauty category skews toward audiences with high engagement in visual content and product discovery. YouTube's algorithm favors watch time and click-through, making beauty transformation and tutorial content particularly effective for sustained viewership. His 4.75 billion total views suggest consistent audience retention across his 699-video library. Geographic distribution of his audience is not yet available in our data; however, US-based creators in the beauty space typically reach English-speaking audiences across North America, the UK, and Anglophone markets, with secondary reach in non-English-speaking regions.

James Charles's growth and performance

We have only one snapshot of James Charles's subscriber count in our current tracking window, recorded on 2026-05-12 at 23.9 million subscribers. The span between first and latest tracked data is 1 day with zero net change. This single data point does not provide sufficient history to characterize growth trajectory, velocity, or seasonal patterns. Average views over the last 30 days are not yet available. Longer-term historical data will enable analysis of subscriber acquisition rate, content performance trends, and audience stability.

How our pricing estimate works for James Charles

The rate estimate is algorithmic, derived from subscriber count, niche CPM benchmarks for the beauty category, and YouTube format multipliers. The calculation does not rely on community-reported rates or historical pricing data from this creator; instead, it applies standardized multipliers to estimated reach and category-level advertiser demand. The low, typical, and high estimates reflect variance in engagement quality and audience geography. This estimate is calibrated against zero community data points, meaning no verified rates from brand partnerships have been reported for this creator in our system. For a detailed explanation of how subscriber count, CPM, and format factors combine to produce the range, see our /methodology page.