IGN

About IGN

IGN is a US-based gaming and entertainment media channel on YouTube with 19.8 million subscribers and over 21.3 billion total views across 180,310 published videos. The channel operates as a daily news and content hub, delivering gaming announcements, tech coverage, and entertainment updates through a structured programming schedule. IGN's content portfolio includes Daily Fix (weekday gaming and entertainment news), IGN First (monthly exclusive game coverage), Devs React to Speedruns (weekly Saturday releases), and IGN Inside Stories (occasional long-form features). The channel serves as the video extension of IGN.com, a long-established gaming and entertainment publication. IGN's subscriber base places it among the largest gaming channels globally, with peer channels in the same category ranging from 19.4 million to 19.9 million subscribers. The channel's output reflects a news-and-analysis editorial model rather than a single-creator format, positioning it as an institutional media property within the gaming vertical. With over 21 billion cumulative views, IGN demonstrates sustained audience engagement across multiple content formats and recurring programming segments.

IGN's estimated sponsorship rates

IGN's estimated sponsorship rate for integrated YouTube video placements ranges from $14,256 (low) to $35,640 (high), with a typical rate of $23,760. This pricing reflects the channel's high audience tier classification and positions it at the upper end of the gaming category. The rate basis is algorithmic, derived from subscriber count, niche CPM benchmarks, and platform-specific multipliers; see the /methodology page for the full calculation framework. IGN's rates are consistent with peer channels of similar scale—Pokémon Indonesia (19.9M subs), The Game Theorists (19.6M subs), and Gyan Gaming (19.5M subs) occupy the same subscriber band and audience tier. Factors supporting this pricing include the channel's 19.8 million subscriber base, the gaming vertical's established advertiser demand, and the US geographic origin (typically associated with higher CPM rates). The rate estimate is calibrated algorithmically with no community-submitted pricing data points, meaning actual negotiated rates may vary based on campaign specifics, content category, advertiser tier, and exclusivity terms. Brands should treat the range as a reference point for budget planning rather than a fixed quote.

Who should partner with IGN?

IGN reaches 19.8 million subscribers primarily interested in gaming news, technology, and entertainment content. The audience composition skews toward gaming enthusiasts who consume daily news coverage, game reviews, developer interviews, and exclusive previews. Secondary interest areas include technology product announcements and entertainment industry updates, reflecting the channel's dual focus on gaming-adjacent verticals. Advertiser categories well-suited to IGN's audience include gaming hardware manufacturers, game publishers, streaming platforms, consumer electronics brands, and tech-forward entertainment services. The channel's news-driven format and recurring segments (Daily Fix, IGN First, Devs React to Speedruns) attract viewers seeking timely information and insider access rather than entertainment-only content. Geographic concentration is weighted toward English-speaking markets, with the US as the primary origin. Peer channels such as The Game Theorists (19.6M subs) and Pokémon Indonesia (19.9M subs) serve overlapping but distinct audience segments—The Game Theorists emphasizes analytical deep-dives into game design, while IGN prioritizes news velocity and exclusive coverage. IGN's institutional media positioning differentiates it from creator-led gaming channels; the audience expects editorial consistency and journalistic sourcing rather than personality-driven commentary.

IGN's growth and performance

IGN's subscriber count was 19.8 million at the first tracked snapshot on May 11, 2026, and remained at 19.8 million at the latest snapshot on the same date. The tracking span covers only one day with zero net subscriber change. This single-day snapshot provides insufficient data to assess growth trajectory, seasonality, or momentum. Average view counts for the last 30 days are not yet available in the dataset. Longer-term growth analysis would require historical data spanning weeks or months; current data reflects only a static point-in-time measurement.

How our pricing estimate works for IGN

IGN's estimated sponsorship rate is calculated algorithmically using subscriber count (19.8M), niche CPM benchmarks for the gaming category, and platform-specific multipliers for YouTube video integrations. The formula accounts for audience tier classification (high), geographic origin (US), and content format (integrated sponsorship). No community-submitted pricing data points were available for this creator, so the estimate is based entirely on algorithmic calibration against gaming-category benchmarks and peer comparisons. Actual rates depend on campaign scope, exclusivity, content category, and advertiser negotiating power. For the full methodology framework, including CPM assumptions and multiplier definitions, see the /methodology page.