GRIP - Das Motormagazin

About GRIP

GRIP – Das Motormagazin is a German-language automotive channel with 1.59 million subscribers and over 1.1 billion total views across 1,359 published videos. The channel is the YouTube home of a weekly television program that airs Sundays at 18:15 on RTL2, a major German broadcaster. The editorial approach combines automotive journalism with entertainment, featuring vehicle tests, trend coverage, and competitive challenges. The on-air talent includes Matthias Malmedie, Niki Schelle, and Hamid Mossadegh, among others. Production quality is consistently high, and the channel's content strategy emphasizes both technical automotive information and entertainment value. The channel's subscriber base and view history reflect sustained audience engagement in the German-speaking automotive enthusiast market. GRIP's positioning as a broadcast-affiliated channel distinguishes it from independent automotive creators, providing access to professional production resources and established television distribution.

GRIP's estimated sponsorship rates

Estimated sponsorship rates for integrated YouTube video placements range from $2,061 (low) to $5,152 (high), with a typical rate of $3,434. This pricing reflects GRIP's high audience tier classification and subscriber count of 1.59 million. The rate basis is algorithmic, derived from subscriber count adjusted by niche-specific CPM multipliers for the automotive category and YouTube platform mechanics. German-language automotive content commands distinct CPM dynamics compared to English-language peers in the same category—factors including regional advertiser demand, audience purchasing power, and automotive industry marketing budgets in the DACH region (Germany, Austria, Switzerland) influence the valuation. GRIP's broadcast television affiliation and consistent production schedule may support premium positioning relative to independent creators of similar scale. Peer channels including The Fast Lane Car (1.55M subs) and The Car Care Nut (1.75M subs) operate in overlapping subscriber ranges but across different language markets and geographic regions, making direct rate comparison imprecise. Actual negotiated rates depend on campaign scope, exclusivity terms, and advertiser category restrictions.

Who should partner with GRIP?

GRIP's audience consists primarily of German-speaking automotive enthusiasts, with the channel's Sunday broadcast schedule and RTL2 television distribution anchoring its reach in Germany and adjacent German-language markets. The 1.59 million subscriber base and 1.1 billion cumulative views indicate a mature, engaged audience with sustained interest in vehicle reviews, automotive trends, and performance testing content. Relevant brand categories for sponsorship include automotive manufacturers and dealers, automotive aftermarket products (performance parts, maintenance, accessories), automotive insurance and financing services, automotive media and publications, and consumer durables with automotive lifestyle positioning. The channel's editorial focus on vehicle testing and trend analysis attracts both casual automotive consumers and enthusiast segments. Peer channels in the automotive category—such as Meu Carro LifeStyle (1.65M subs, Portuguese-language Brazilian market) and クルマ買う系チャンネル「ワンソクTube」 (1.48M subs, Japanese market)—operate in distinct geographic and language segments, limiting direct audience overlap. GRIP's broadcast television integration provides additional audience reach beyond YouTube subscribers, potentially extending advertiser value to television viewers who also consume the channel's digital content.

GRIP's growth and performance

Snapshot data spans only one day (May 12, 2026), with subscriber count holding steady at 1.59 million. This single-point observation does not provide sufficient history to assess growth trajectory, seasonal patterns, or long-term subscriber acquisition trends. Average view counts for the last 30 days are not yet available in the tracking database. Longer-term growth analysis will require additional snapshot data collected over weeks and months. The channel's 1.1 billion total views across 1,359 videos indicates sustained historical audience engagement, but current growth velocity cannot be determined from present data.

How our pricing estimate works for GRIP

The estimated sponsorship rate is calculated algorithmically using subscriber count as the primary input, adjusted by niche-specific CPM (cost per thousand impressions) multipliers for the automotive category and YouTube platform format. The estimate does not rely on direct community data (such as advertiser-reported rates or creator-disclosed pricing) and is instead calibrated against historical patterns in creator-economy pricing across comparable channels. For detailed explanation of the CPM multiplier methodology, platform adjustments, and confidence intervals, see the /methodology page. Rates are presented as a range (low, typical, high) to reflect uncertainty inherent in algorithmic estimation. Actual sponsorship fees may vary based on campaign duration, exclusivity, geographic targeting, and advertiser category restrictions.