げんじ/Genji

About げんじ/Genji

げんじ (Genji) is a Japanese fashion content creator operating the YouTube channel @genji_official_, which has accumulated 563.5 million total views across 3,749 published videos. The channel focuses on men's fashion education, styling guides, and coverage of fast-fashion brands including UNIQLO and GU. According to the creator's stated reach, the cross-platform following extends to 3.41 million followers, with an additional 930,000 followers on WEAR, Japan's largest fashion coordination application. The channel's stated mission centers on introducing fashion appeal to a broad Japanese audience and promoting styling literacy nationwide. The creator has established brand partnerships with three fashion labels: LIDNM, WYM (via ZOZOTOWN), and Uxeiyo., which are featured in the channel's commerce direction. The channel operates with moderated comments, a policy implemented to maintain community standards as detailed in a 2017 channel governance video.

げんじ/Genji's estimated sponsorship rates

Estimated sponsorship rates for integrated YouTube video placements range from $1,555 (low) to $2,592 (typical) to $3,888 (high). These estimates reflect the creator's 1.2 million subscriber base and positioning within the fashion niche, which commands mid-to-high CPM rates in the Japanese creator market. The typical rate places Genji in the upper tier relative to comparable fashion creators in East Asia—peers including 오늘의 주우재 (1.37 million subscribers) and 깡스타일리스트 (1.17 million subscribers) operate in the same subscriber range and niche category. Rate variation depends on content format, audience geography, and brand alignment with the creator's fashion and lifestyle positioning. Brands in apparel, footwear, accessories, grooming, and e-commerce verticals typically represent the primary sponsorship opportunities. The estimate is algorithmic and based on subscriber count adjusted for niche CPM multipliers; see the /methodology page for the full calculation framework.

Who should partner with げんじ/Genji?

Genji's audience consists primarily of Japanese male fashion consumers and style-conscious individuals interested in accessible, trend-focused menswear guidance. The channel's content strategy emphasizes practical styling for mainstream brands (UNIQLO, GU) alongside coverage of contemporary fashion trends, indicating an audience demographic spanning young adults to mid-career professionals seeking approachable fashion education. The creator's 930,000-follower presence on WEAR, Japan's dominant fashion coordination platform, signals strong engagement within the domestic fashion community and suggests audience overlap with users actively curating and sharing outfits. Relevant brand categories for sponsorship include fast-fashion retailers, casual menswear brands, footwear companies, accessories makers, grooming and personal-care products, and fashion e-commerce platforms. The creator's established partnerships with LIDNM, WYM, and Uxeiyo. reflect positioning within contemporary Japanese streetwear and lifestyle segments. Peer creators such as 옆집언니 최실장 (1.01 million subscribers) and 밀라논나 (1 million subscribers) operate in overlapping fashion verticals, though Genji's focus on menswear and accessible styling differentiates the audience composition and brand-fit profile.

げんじ/Genji's growth and performance

Growth data is limited to a single snapshot captured on 2026-05-12, at which point the channel held 1.2 million subscribers. No prior tracking history is available to assess subscriber velocity, audience expansion trends, or seasonal patterns. Average view counts for the last 30 days are not yet available. To establish meaningful growth analysis, additional historical snapshots across multiple months are required.

How our pricing estimate works for げんじ/Genji

The estimated sponsorship rate is calculated algorithmically using the creator's subscriber count (1.2 million) multiplied by niche-specific CPM (cost per thousand impressions) benchmarks for the fashion category, adjusted for platform (YouTube) and content format (integrated video placement) multipliers. The estimate reflects typical market rates for creators in this tier and geography but should not be treated as a guaranteed quote. Actual rates vary based on campaign scope, exclusivity terms, audience demographics, engagement metrics, and brand-specific requirements. This profile's rate estimate is based on zero community data points (direct rate submissions from brands or the creator), meaning it relies entirely on algorithmic calibration. For detailed methodology documentation, including CPM ranges by niche and platform-specific multipliers, visit the /methodology page.