Chasing Cars
@chasingcars
The team at Chasing Cars produce Australia's most independent car reviews. Every weekday, we serve up a new car review or comparison featuring a great range of models on sale in the Australian market. Whether you're looking for a family SUV, a hot hatch, a sleek sedan, sporty coupe or practical wagon – if they build it, we cover it. We're also publishing in-depth car reviews and car news on our website, plus you're able to sign up for our newsletter: https://chasingcars.com.au Cars have never been more complex, and the car industry is changing so fast with electrification and automation making their way in to so many new models. Come and join us as we explain these changes and advise you on the best new cars to consider and buy – and the ones to avoid. We'd love you to join the Chasing Cars community by commenting, subscribing and sharing our videos with your family and friends who love cars and need clear, entertaining advice.
235K
Subscribers
118.9M
Total views
2.05K
Videos
—
Avg views (30d)
as of 2026-05-12
Integrated video price
Algorithmic estimateLow
$508
Typical
$846
High
$1,269
Range is the pure algorithmic estimate from audience size, niche CPM, geo and format multipliers. How this works →
Pricing model
Algorithmic estimate
Pure algorithmic estimate, $508 – $1,269 per integrated placement. No community data points yet. See methodology →
About Chasing Cars
Chasing Cars is an Australian automotive review channel with 235,000 subscribers and over 118.9 million total views across 2,049 published videos. The channel operates on a weekday publishing schedule, delivering car reviews and comparisons focused on models available in the Australian market. Content spans multiple vehicle categories including family SUVs, hot hatches, sedans, coupes, and wagons. The channel positions itself as producing independent automotive journalism, extending beyond YouTube through a dedicated website (chasingcars.com.au) and newsletter signup. The creator's output reflects the stated mission to cover the full range of vehicles on the Australian market, with particular emphasis on how the automotive industry is evolving through electrification and automation. With nearly 2,050 videos published, the channel demonstrates sustained production cadence and editorial depth in the automotive vertical.
Chasing Cars's estimated sponsorship rates
Chasing Cars commands a typical integrated video sponsorship rate of $846, with a range between $508 and $1,269 depending on campaign scope and placement. This pricing reflects the creator's mid-tier audience classification within the automotive niche. The rate estimate is derived from the channel's 235,000 subscriber count combined with automotive category CPM benchmarks and YouTube platform multipliers. Automotive content typically attracts advertiser interest from automotive manufacturers, parts suppliers, automotive finance platforms, and car-buying services, which influences the niche CPM relative to broader YouTube categories. Australian geographic location and the channel's independent review positioning may affect brand safety considerations and advertiser selection. Peers operating at similar scale—such as The Car Crash Review (230,000 subscribers) and Driven Car Reviews With Tom Voelk (211,000 subscribers)—operate within comparable rate bands. The estimate is algorithmic and does not reflect any negotiated rates; actual pricing may vary based on audience demographics, engagement metrics, and advertiser requirements.
Who should partner with Chasing Cars?
Chasing Cars reaches automotive enthusiasts and car buyers in the Australian market, with particular appeal to consumers researching vehicle purchases across multiple segments. The audience composition likely skews toward individuals evaluating family vehicles, performance cars, and emerging electric vehicle options, given the channel's stated coverage breadth and focus on industry trends like electrification. The 118.9 million total views indicate sustained audience engagement across a large video library, suggesting the channel functions as a reference resource for Australian car buyers rather than a purely entertainment-focused creator. Relevant brand categories for partnership include automotive manufacturers and distributors, automotive finance and insurance providers, car-buying platforms and dealership networks, automotive parts and accessories retailers, and automotive technology companies focused on electric vehicles and autonomous driving systems. The channel's positioning as independent automotive journalism may appeal to brands seeking credible third-party endorsement within the automotive category. Peer channels operating in the same niche—including Hunter Channel (217,000 subscribers) and Ed's Auto Reviews (200,000 subscribers)—serve overlapping but distinct geographic and demographic segments of the automotive enthusiast audience.
Chasing Cars's growth and performance
Chasing Cars was first tracked on 2026-05-12 at 235,000 subscribers. The latest snapshot, also dated 2026-05-12, shows the channel at 235,000 subscribers, representing no change over a 1-day observation window. This single-day span provides insufficient data to assess growth trajectory or seasonal patterns. Average view counts for the last 30 days are not yet available in the tracking history. Longer-term growth assessment requires additional snapshot data across multiple weeks or months to establish meaningful subscriber velocity and audience expansion trends.
How our pricing estimate works for Chasing Cars
The algorithmic price estimate of $508–$1,269 (typical: $846) is calculated using a formula that multiplies subscriber count by niche-specific CPM benchmarks, adjusted for platform and content format multipliers. The estimate is calibrated against zero community data points (direct rate submissions from the creator or brand partners), meaning it relies entirely on algorithmic modeling rather than observed market rates. For detailed explanation of the CPM assumptions, platform multipliers, and formula structure, see the /methodology page. Estimates of this type are useful for budgeting and comparison purposes but should not be treated as binding quotes; actual rates depend on audience demographics, engagement metrics, content performance, brand safety alignment, and negotiated terms between creator and advertiser.