Bad Bunny

About Bad Bunny

Bad Bunny (@badbunnypr) is a Puerto Rico–based artist with 52.8 million YouTube subscribers and 47.3 billion total views across 190 published videos. He holds seven GRAMMY Awards and has established himself as a defining figure in the global expansion of Spanish-language music. His 2024 album "DeBÍ TiRAR MáS FOToS" made history as the first fully Spanish-language project to win the GRAMMY Award for Album of the Year, a milestone that reshaped industry recognition of Latin artistry. Bad Bunny performed the Apple Music Super Bowl LX Halftime Show, one of the world's largest broadcast platforms, cementing his status as a crossover phenomenon. He was previously the first artist to receive an Album of the Year nomination for a Spanish-language work, signaling a structural shift in how major awards bodies evaluate non-English music. His YouTube presence reflects sustained global reach: the channel maintains a subscriber base comparable to major music labels and institutional music channels, with cumulative views exceeding 47 billion. His work spans original compositions, music videos, and performance content distributed to an international audience.

Bad Bunny's estimated sponsorship rates

Bad Bunny's estimated sponsorship rate for integrated YouTube video content ranges from $49,421 (low) to $123,552 (high), with a typical rate of $82,368. This pricing reflects his position in the high audience tier, driven by his 52.8 million subscriber base and the niche economics of music content on YouTube. His rate is calibrated to peers of similar scale: Marshmello (58.5 million subscribers), Saregama Music (62.5 million subscribers), and Ishtar Music (53.2 million subscribers) operate in the same subscriber range. The rate estimate is algorithmic and does not yet incorporate direct community data from brand partnerships; as such, actual rates may vary based on campaign scope, exclusivity terms, and brand alignment. Music creators at this scale typically command premium rates due to the combination of audience size and the high production value expected in the category. The estimate assumes standard YouTube integration formats; alternative placements or exclusive partnerships may adjust pricing significantly. Detailed methodology underlying the rate calculation is available on the /methodology page.

Who should partner with Bad Bunny?

Bad Bunny's 52.8 million YouTube subscribers represent a global audience with demonstrated affinity for Spanish-language music, Latin cultural content, and mainstream pop crossovers. The channel's 47.3 billion cumulative views indicate sustained engagement across music videos, live performances, and artist-driven content. Brands targeting music and entertainment verticals—including record labels, streaming platforms, audio equipment manufacturers, fashion and lifestyle brands with music partnerships, and consumer electronics companies—align with this audience composition. The subscriber base overlaps significantly with the broader Latin music ecosystem, as evidenced by peer creators in the same niche: T-Series Bollywood Classics (52.6 million subscribers), Ishtar Music (53.2 million subscribers), and Speed Records (48.4 million subscribers) serve adjacent but distinct regional music audiences. Bad Bunny's channel reaches listeners across multiple geographies, though Puerto Rican and Spanish-speaking markets represent core segments. The audience tier classification reflects both raw subscriber count and the engagement patterns typical of artist-owned music channels, where view-to-subscriber ratios and video frequency differ from algorithmic music distribution channels. Specific brand verticals and audience demographic breakdowns are not yet available in our database.

Bad Bunny's growth and performance

We have only a single snapshot of subscriber data, recorded on May 11, 2026, at 52.8 million subscribers. The span between first tracked and latest snapshot is one day with zero net change. This limited history does not provide sufficient data to characterize growth trends, velocity, or seasonal patterns. Average views over the last 30 days are not yet available. To establish meaningful growth analysis, we would require historical snapshots spanning weeks or months. Readers interested in tracking Bad Bunny's channel momentum over time should monitor future updates to this profile.

How our pricing estimate works for Bad Bunny

Bad Bunny's estimated sponsorship rates are calculated algorithmically using subscriber count, niche-specific CPM (cost per thousand impressions) benchmarks, and platform and format multipliers. The formula weights audience size heavily while adjusting for the economics of music content on YouTube, where engagement patterns and advertiser demand differ from other categories. The estimate is currently calibrated to zero community data points—meaning no direct brand partnership reports have been submitted to InfluencerUnion for this creator. As community data accumulates, the estimate will be refined to reflect actual market rates. For a full explanation of the rate-calculation methodology, including CPM assumptions, platform multipliers, and confidence intervals, visit the /methodology page.