AutoTopNL

About AutoTopNL

AutoTopNL is a Dutch automotive content creator operating one of Europe's largest car review channels on YouTube. With 4.22 million subscribers and over 2.3 billion total views accumulated across 7,581 published videos, the channel has established itself as a significant player in performance automotive content. The creator reports generating over 20 million views monthly, positioning the channel among the continent's top automotive media properties.

The channel's editorial focus centers on high-performance vehicles, with particular emphasis on acceleration testing, exhaust acoustics, and engine sound documentation. Content categories include full vehicle reviews, point-of-view driving footage, exhaust-sound compilations, and standardized acceleration benchmarks (0–100 km/h, 0–200 km/h, 0–300 km/h, and 100–200 km/h runs with launch-control testing). The creator explicitly distances the channel from electric-vehicle and sustainability-focused automotive coverage, instead prioritizing internal-combustion engine performance metrics and sensory elements like turbocharger whine and supercharger noise.

AutoTopNL operates as a commercial entity offering sponsorship and endorsement partnerships. The channel's scale and consistent output—averaging roughly one video per day across its operational history—reflect a production infrastructure capable of sustaining high-frequency content delivery.

AutoTopNL's estimated sponsorship rates

AutoTopNL's estimated sponsorship rate for integrated YouTube video placements ranges from $5,469 (low estimate) to $13,673 (high estimate), with a typical rate of $9,115 per integrated video. This pricing reflects the creator's high audience tier classification and positions the channel in the upper-mid range relative to comparable automotive creators.

Several factors drive this rate structure. Subscriber count of 4.22 million places AutoTopNL above peers including Forrest's Auto Reviews (3.66 million) and Throttle House (3.39 million), though below Doug DeMuro (5.08 million) and Scotty Kilmer (6.64 million). The niche itself—automotive performance content—typically commands higher advertising rates than general-interest channels, as automotive brands, performance-parts manufacturers, and luxury-vehicle marketers view the audience as high-intent and affluent. Geographic location in the Netherlands and the European audience concentration may also influence CPM (cost per thousand impressions) relative to US-centric creators.

The channel's monthly view volume (20+ million) and consistent upload cadence support premium positioning. Sponsorship inquiries should be directed to the contact address listed in the channel bio. Actual rates may vary based on deliverables, exclusivity terms, and campaign scope; interested brands are encouraged to negotiate directly.

Who should partner with AutoTopNL?

AutoTopNL's 4.22 million-subscriber base comprises automotive enthusiasts with demonstrated interest in performance vehicles, engine acoustics, and acceleration metrics. The audience skews toward viewers in Europe, particularly German-speaking and Benelux regions, based on the creator's geographic origin and content language.

Brand-fit categories for sponsorship include automotive manufacturers (particularly performance and luxury segments), aftermarket performance-parts suppliers, automotive technology companies, fuel and lubricant brands, and automotive media platforms. The channel's explicit focus on high-performance internal-combustion engines and exhaust systems makes it particularly relevant for turbocharger manufacturers, supercharger suppliers, exhaust-system producers, and engine-tuning companies. Automotive insurance, financing, and leasing platforms targeting performance-car buyers also represent viable partnership categories.

The audience demographic likely skews male and toward higher income brackets, given the cost of performance vehicles featured in content. Viewers demonstrate engagement with technical automotive specifications and sound-based content, suggesting comfort with detailed mechanical information and sensory-focused marketing. Compared to broader automotive channels like Scotty Kilmer (6.64 million subs, general repair and maintenance focus) or TheStraightPipes (1.81 million subs, comparison-focused reviews), AutoTopNL's audience is more narrowly concentrated on performance and engine-sound enthusiasts rather than general car owners.

AutoTopNL's growth and performance

Growth data is limited to a single snapshot captured on May 12, 2026, at 4.22 million subscribers. No prior tracking history is available to establish subscriber velocity, monthly growth rate, or seasonal trends. The channel's cumulative view count of 2.316 billion and 7,581 published videos indicate sustained content production over an extended operational period, but we do not yet have view-count history or upload-frequency trends to assess whether audience growth is accelerating, plateauing, or declining. Brands evaluating partnership stability should request additional historical metrics directly from the creator.

How our pricing estimate works for AutoTopNL

The estimated sponsorship rate is calculated algorithmically based on subscriber count, niche-specific CPM (cost per thousand impressions) benchmarks, and platform/format multipliers. The estimate does not incorporate direct rate cards, prior campaign pricing, or community-submitted data; the calibration reflects zero verified data points from sponsored content on this channel. Actual rates depend on variables including video length, placement prominence, exclusivity restrictions, usage rights, and geographic targeting. For a detailed explanation of the estimation model, including niche CPM assumptions and format adjustments, see the InfluencerUnion /methodology page. Brands should treat this estimate as a reference point and negotiate directly with the creator for accurate pricing.