SIO ASMR

About SIO ASMR

SIO ASMR is a YouTube creator based in the United States who produces ASMR and eating-show content. The channel launched in April 2018 and has accumulated 11.1 million subscribers across 1,044 published videos, with a total view count of 3.02 billion. The creator's content centers on autonomous sensory meridian response (ASMR) paired with mukbang-style eating broadcasts, a format that blends relaxation-focused audio with food consumption. SIO ASMR maintains a bilingual presence, communicating with audiences in both Korean and English. The channel's bio indicates business inquiries should be directed to kiki_05@naver.com, and the creator maintains a secondary presence on Instagram (@sio_yo). The combination of ASMR and eating-show formats has proven effective in building a large subscriber base, positioning the channel within the upper tier of the food and drink content category on YouTube.

SIO ASMR's estimated sponsorship rates

SIO ASMR's estimated sponsorship rate for integrated YouTube video placements ranges from $12,787 (low) to $31,968 (high), with a typical rate of $21,312. This pricing reflects the creator's high audience tier classification and subscriber count of 11.1 million. The rate estimate is algorithmic, derived from subscriber volume multiplied by niche-specific CPM rates and platform-format adjustments; see the /methodology page for details on how these figures are calculated. SIO ASMR occupies the same subscriber range as peer creators vanzai (11.1 million subscribers) and 문복희 Eat with Boki (11 million subscribers), suggesting comparable market positioning within the food-and-drink niche. Rates in this tier are driven primarily by audience scale; the ASMR and mukbang format attracts dedicated, engaged viewers, which typically supports higher CPM valuations than general entertainment content. Brands in food and beverage, consumer goods, and lifestyle categories are the primary fit for this creator's audience. Actual negotiated rates may vary based on campaign scope, exclusivity terms, and advertiser budget.

Who should partner with SIO ASMR?

SIO ASMR reaches 11.1 million subscribers, placing the channel among the largest creators in the food-and-drink category. The audience is distributed globally, though the creator's bilingual Korean-English communication suggests significant reach in both East Asian and English-speaking markets. The ASMR and eating-show format attracts viewers seeking relaxation and food-related entertainment, a demographic that typically skews toward younger adults and spans multiple geographies. Peer creators in the same niche—including vanzai, 문복희 Eat with Boki, La Capital, Kənd Həyatı, and Hobby Makan—operate at comparable scale, indicating a robust market for ASMR and mukbang content. Brands with strong appeal to this audience include food and beverage companies, snack manufacturers, kitchenware brands, wellness and relaxation-focused products, and consumer electronics (particularly audio equipment, given the ASMR focus). The format's emphasis on sensory experience and consumption makes it particularly suitable for sponsorships in the food, personal care, and lifestyle categories. Audience engagement metrics beyond subscriber count are not yet available in our database.

SIO ASMR's growth and performance

SIO ASMR was first tracked in our database on May 11, 2026, at 11.1 million subscribers. The most recent snapshot, also from May 11, 2026, shows the same subscriber count. This single-day observation window is insufficient to establish growth trends or velocity. Historical view-count data and longer-term subscriber trajectory are not yet available. To assess the creator's growth trajectory, longitudinal data spanning weeks or months would be required.

How our pricing estimate works for SIO ASMR

SIO ASMR's estimated sponsorship rates are calculated algorithmically using a model that multiplies subscriber count by a niche-specific CPM (cost per thousand impressions) and applies multipliers for platform type and content format. The estimate does not rely on direct advertiser feedback or historical campaign data from this creator; instead, it is calibrated against aggregate market data for the food-and-drink category on YouTube. The current estimate is marked as metric-based with zero community data points, meaning no prior sponsored campaigns from this creator have been logged in our database. Actual rates depend on factors including campaign length, exclusivity, audience geography, and advertiser budget. For a detailed explanation of the algorithmic model and the CPM assumptions underlying this estimate, see the /methodology page.