ADAC

About ADAC

ADAC operates the official YouTube channel for Germany's largest automobile club, established as a trusted source for automotive content, travel information, traffic updates, consumer protection guidance, and health-related topics. The channel publishes daily content in German, reflecting ADAC's mission to inform and educate its membership base on mobility-related issues. With 295,000 subscribers and 179,604,780 total views accumulated across 4,321 published videos, the channel demonstrates sustained audience engagement over an extended publication history. ADAC's content strategy spans practical automotive advice, vehicle testing and reviews, roadside assistance information, travel planning resources, and consumer advocacy—positioning the channel as a reference point for German-language automotive and mobility content. The channel's institutional backing and editorial consistency reflect the organization's role as a major European automotive association, distinguishing it from independent creator channels in the same category.

ADAC's estimated sponsorship rates

Estimated sponsorship rates for integrated video placements on ADAC's channel range from $637 (low) to $1,593 (high), with a typical rate of $1,062. These estimates reflect the channel's mid-tier audience classification and are derived from subscriber count, niche-specific CPM benchmarks, and YouTube platform multipliers. The automotive category typically commands moderate CPM rates compared to finance or technology verticals, though German-language content targeting a geographically concentrated, affluent demographic (ADAC membership skews toward vehicle owners with disposable income) can support premium positioning within the mid-tier range. Peer channels in the automotive space—including carwow.de (288,000 subscribers) and Imotorium VLOG (313,000 subscribers)—occupy similar pricing bands. ADAC's institutional credibility and daily publishing cadence support rates at the upper end of the mid-tier spectrum for brands seeking alignment with consumer-protection-focused or automotive-industry messaging. Actual rates may vary based on campaign length, exclusivity terms, and advertiser category.

Who should partner with ADAC?

ADAC's 295,000 subscribers comprise primarily German-speaking vehicle owners, drivers, and mobility consumers interested in automotive news, consumer protection, and travel logistics. The audience demographic aligns with ADAC membership—typically middle-aged to older adults with vehicle ownership, disposable income for automotive purchases and services, and interest in roadside assistance, vehicle maintenance, and travel planning. Content categories attracting engagement include vehicle reviews and testing, traffic and road-safety information, consumer advocacy on automotive regulations, and travel destination guides. Relevant brand categories for sponsorship include automotive manufacturers and dealers, automotive service providers (maintenance, insurance, roadside assistance), travel and tourism platforms, consumer finance and automotive lending, vehicle technology and accessories, and health and wellness products aligned with travel or driving safety. The channel's emphasis on consumer protection and practical automotive guidance attracts brands seeking association with trusted, informational content rather than entertainment-focused automotive channels. Peer channels like carwow.de similarly target German-speaking automotive consumers, though ADAC's institutional positioning and daily publishing frequency differentiate its audience composition and engagement patterns.

ADAC's growth and performance

Snapshot data spans only one day (May 12, 2026), with subscriber count holding steady at 295,000 and no measurable change recorded. Average view counts for the last 30 days are not yet available in our tracking history. This single data point provides insufficient basis for assessing growth trajectory, seasonality, or publishing velocity trends. Longer-term growth analysis will become available as additional snapshot data accumulates.

How our pricing estimate works for ADAC

The estimated rate range is calculated algorithmically using subscriber count, niche-specific CPM (cost per thousand impressions) benchmarks for the automotive category, and platform/format multipliers specific to YouTube integrated video placements. The estimate does not incorporate direct rate submissions from the creator and is calibrated against zero community data points, meaning no historical rate confirmations are yet available. For a detailed explanation of the CPM estimation model, multiplier methodology, and confidence intervals, see our /methodology page.