車とバイク

About 車とバイク

車とバイク is a Japanese automotive YouTube channel operated by a self-described car enthusiast who publishes new-car reviews, test-drive content, and automotive news updates. The channel has published 714 videos and accumulated 64,750,927 total views. According to the creator's bio, uploads occur two to three times per week at 8 p.m. Japan Standard Time.

The channel's stated mission centers on expanding the automotive enthusiast community in Japan and promoting Japanese vehicles globally. The creator frames the project as a passion-driven endeavor born from a lack of peers who share automotive interests in their immediate social circle. Influences cited include automotive YouTubers Manabu Kawaguchi, Gomi, and Unamisan.

The creator maintains a self-deprecating brand identity, describing themselves as operating at the lower end of automotive YouTube by subscriber count and revenue. The channel's content strategy emphasizes accessibility and community interaction through the comment section, with the creator noting that resource constraints currently limit more elaborate production concepts. The automotive focus spans new vehicles, test drives, and industry updates rather than lifestyle or entertainment angles.

車とバイク's estimated sponsorship rates

Estimated sponsorship rates for 車とバイク range from $372 to $930 USD per integrated video placement, with a typical rate of $620. This estimate reflects the channel's subscriber base of 98,400 and positions it within the lower tier of the automotive creator market.

Several factors shape this pricing. The channel operates in the Japanese market, where automotive content CPM rates differ from English-language markets; Japan-based automotive channels typically command lower per-view rates than equivalent U.S. or European creators despite strong local advertiser interest. Subscriber count places 車とバイク near parity with direct peers—auto test (101,000 subs), Marcus mit Autos (102,000 subs), Steve Hammes New Car Reviews (103,000 subs), and different car review (105,000 subs)—yet the channel's total view count of 64.7 million suggests lower average video performance than some comparable creators.

Automotive sponsorships on YouTube typically target automotive brands, dealerships, finance platforms, and automotive service providers. The creator's stated focus on new-car reviews and test drives aligns with dealer and manufacturer marketing objectives. Rates scale with audience tier classification; 車とバイク's low-tier designation reflects subscriber volume rather than niche demand. Actual rates depend on campaign scope, exclusivity terms, and advertiser geography—see our /methodology page for the full calculation framework.

Who should partner with 車とバイク?

車とバイク's audience consists primarily of Japanese automotive enthusiasts interested in new-vehicle information, test-drive coverage, and automotive industry news. The channel's 98,400 subscribers and 64.7 million cumulative views indicate a moderately engaged but not yet mainstream following within the Japanese YouTube automotive space.

Brand categories likely to align with this audience include Japanese automotive manufacturers (Toyota, Honda, Nissan, Mazda, Subaru, Daihatsu), automotive finance and leasing platforms, automotive insurance providers, car-maintenance services, and automotive aftermarket retailers. The creator's personal vehicle ownership—a Toyota 86 (manual transmission), Suzuki Alto Works (automatic), and Kawasaki Ninja 250 motorcycle—suggests the audience skews toward performance-oriented and enthusiast segments rather than family-vehicle or luxury-focused demographics.

The channel's emphasis on test drives and new-model coverage indicates an audience actively researching purchase decisions or following automotive trends. Comparable creators like Marcus mit Autos and auto test serve similar geographic and interest-based segments, though with varying production styles and content depth. The creator's self-identified positioning as a budget-conscious enthusiast may resonate with cost-conscious buyers and younger automotive fans. Community interaction through comments appears to be a stated priority, suggesting an audience that values creator accessibility and peer discussion.

車とバイク's growth and performance

Growth data is limited to a single snapshot. The channel was first tracked on May 12, 2026, at 98,400 subscribers and remained at 98,400 subscribers as of the latest measurement on the same date. No historical trend data or 30-day average view counts are currently available. To assess momentum, longer-term tracking across multiple months would be required. The channel's 714 published videos and 64.7 million total views indicate sustained content production over an extended period, but the rate of subscriber acquisition and video performance trends cannot be determined from the present data.

How our pricing estimate works for 車とバイク

The estimated sponsorship rate is calculated algorithmically using subscriber count, niche-specific CPM (cost per thousand views), and platform and format multipliers. For 車とバイク, the estimate applies a Japanese-market automotive CPM, YouTube platform coefficients, and integrated video-placement multipliers to the channel's 98,400 subscriber base. The estimate is labeled low-confidence because it is based on zero community data points—that is, no prior sponsorship deals reported by the creator or their partners. Actual rates depend on audience geography, video performance, exclusivity, and advertiser category. For a detailed explanation of the calculation framework, visit our /methodology page.